SOURCE: InstaNatural


May 09, 2016 09:00 ET

InstaNatural Founder, AJ Patel, Named 2016 Florida Finalist for Ernst & Young Emerging Entrepreneur Of The Year®

Rapidly Growing Beauty Brand's Founder Named to Prestigious List in the Program's 30th Year

ORLANDO, FL--(Marketwired - May 9, 2016) - Ernst & Young (EY) announced its finalists for the Florida Entrepreneur Of The Year® program, and Aditya "AJ" Patel, founder of Orlando-based InstaNatural, was honored for his success in leading the nature-inspired beauty and cosmetic brand to major growth since its inception. Celebrating its 30th year, EY's program recognizes entrepreneurs who are building and leading successful, growing and dynamic businesses.

Patel was one of 30 Florida entrepreneurs who were selected for demonstrating excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. In the past year, InstaNatural has grown more than 300 percent and is one of the top beauty brands on Amazon in the U.S. and the U.K. It has gone from 30 to 80 SKUs within seven months, from six employees to 22 in nine months, and from one market to six in 14 months.

"I'm so humbled to be recognized on this list and to be in the company of so many other incredible businesspeople," said AJ Patel, founder of InstaNatural. "InstaNatural has skyrocketed since I launched it in late 2013, and we're continuing on that upward trajectory by adding diverse experience and key players to our team, as well as continually innovating our products and formulas to exceed our customers' needs."

The group of Florida honorees includes other executives from the Tampa Bay Lightning, Orlando City Soccer Club, Orangetheory Fitness and more. The business leaders were selected by a panel of independent judges. Finalists for the Florida EY Entrepreneur Of The Year® Awards will be announced at a special gala on June 9, 2016, at the Straz Center for the Performing Arts in Tampa, Florida.

About InstaNatural
InstaNatural is an e-commerce CPG company dedicated to creating effective natural care solutions for the modern consumer. InstaNatural manufactures and markets a line of skin, hair, body, home and baby care products that are distributed through online channels in the US and Europe. The company was started as a small business in Florida with a vision to provide naturally-based, effective products that meet discerning customers' need for uncompromised care. Currently, InstaNatural represents one of the largest beauty brands on in the US and the UK, with growing sales in France, Germany, Italy and Spain. InstaNatural products touch the lives of tens of thousands of customers every month, with multiple products listed on Amazon's Top 100 for their respective categories, and multiple #1 Best Sellers. The mission of InstaNatural is to become the most impactful, culturally relevant personal care company in the world.

Contact Information

  • Media Contact:
    Lena Oakley
    Uproar PR for InstaNatural
    Email Contact
    321-236-0102 ext. 223