SOURCE: Instart Logic

Instart Logic

February 25, 2014 08:00 ET

Instart Logic Links Fast, Visually Compelling Mobile Web to Increased Conversions in March 3 Keynote at eTail West

Presentation on How New Application Delivery Technology Solves Tradeoff of Mobile Web Performance and Image Quality

MOUNTAIN VIEW, CA--(Marketwired - Feb 25, 2014) - Instart Logic, the creators of the world's first Web application streaming network, today announced it will participate at eTail West with a keynote session entitled, "Have It All: High-Definition Imagery Plus High-Speed User Experiences." The presentation will explain how online retailers can meet growing mobile user demand for enriched visual quality and larger, explorable product images while at the same time delivering fast response times.

For those unable to attend eTail West, Instart Logic will host a webinar entitled, "Increase Conversions With a Faster, Responsive Mobile Website Powered by a New Approach to Website Delivery." The webinar will explore the same topic from the viewpoint of revenue generation. Click here to register.

Research studies have shown that the fast delivery of a visually compelling, highly responsive websites is one of the biggest drivers for deepening user engagement and growing sales. That's true whether the user is on a desktop, laptop, tablet or smartphone and, with the rapid adoption of Retina-class displays is even more critical.

Led by Instart Logic's Vice President of Product Management Peter Blum, the presentations will show how online retailers can give mobile users -- the fastest-growing subset of online retail customers -- a rich, fast experience despite the congestion bottlenecks seen on wireless networks. They will also cover the inability of CDNs to meet the needs of mobile users, and why the 16-year-old technique of caching frequently used static elements is not the solution.

The presentations will introduce a new approach that typically reduces time-to-interaction and page load times for ecommerce Web applications by 30 percent to 40 percent on a typical immersive site. The mobile user experiences an effective increase in performance of nearly 100 percent, yet the website operator can show much larger product images.

Online retailers that would like to learn more about increasing mobile user engagement and conversions and growing revenue are invited to attend both events.

eTail West Keynote, "Have It All: High-Definition Imagery Plus High-Speed User Experiences"

Peter Blum, vice president, product management, at Instart Logic

Monday, March 3, 9:40 a.m.

eTail West
JW Marriott San Antonio Hill Country Resort & Spa
San Antonio, Texas

Please click here for additional information about eTail West or to register for the event.

About Instart Logic
Instart Logic provides the world's first web application streaming network. It is the only application delivery solution with built-in intelligence that understands a web application and how the browser consumes it. Intelligent streaming allows users to interact almost immediately with a web page or application with only a partial download. This is especially useful for improving user experiences over wireless network connections. Instart Logic empowers online companies and SaaS providers to deliver current and next-generation rich web- and SaaS-based applications that dramatically boost user engagement, increase customer loyalty and drive new revenue streams. Instart Logic is funded by Andreessen Horowitz, Greylock Partners, Sutter Hill Ventures, Tenaya Capital, and several notable Silicon Valley angel investors.

Contact Information

  • Jennifer Ridless
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