SOURCE: Insulair

May 22, 2006 09:17 ET

Insulair Reaches Billionth Cup Milestone

VERNALIS, CA -- (MARKET WIRE) -- May 22, 2006 -- Insulair, Inc., maker of the innovative, patented triple wall insulated paper cup, announced today the company will produce its one-billionth cup during May 2006. Sold at retail stores nationwide and served in restaurants, coffee shops, and convenience stores around the world, Insulair cups utilize a built-in sleeve made from a layer of insulating corrugated paper that keeps coffee hot and protects consumers' hands. The Insulair cup eliminates the need for add-on cup sleeves, double cups and polystyrene foam cups. Insulair reaches this milestone after having grown sales 1,400 percent since 2000.

"We're excited to hit the one-billionth cup marker," said Insulair CEO and triple-wall cup inventor Claus Sadlier. "We have come a long way from the day we sold our first insulated paper cup to a small coffee shop in San Francisco eight years ago, to selling over one billion Insulair cups today."

According to the Foodservice and Packaging Institute, the total demand for hot beverage cups in the U.S. is 44 billion units annually and data suggest that coffee-to-go is one of the fastest growing and most profitable segments of the food service industry.

"The demand for Insulair cups continues to grow as operators upgrade coffee programs and consumers continue to demand high quality and environmentally friendly packaging products," say Sadlier.

Leading technological advances in paper cup design, Insulair recently introduced the EcoSmart Cup™ -- the world's first insulated paper cup to use post-consumer recycled material. The insulating middle layer is 99 percent post-consumer recycled paper, giving the whole cup a minimum of 12 percent recycled paper content.

About Insulair, Inc.

Insulair cups keep coffee hot 26 percent or 17 minutes longer than standard paper cups, while protecting hands by remaining 23 degrees cooler to the touch. The cups are sold domestically in all 50 states and exported to customers in more than 15 countries around the world. Insulair is listed among Inc. 500's "Fastest Growing Private Companies" in 2004 and 2005.

Insulair cups are available nationally at retailers including Target, Safeway, Ralphs, Albertsons, Walgreens, Office Depot and Party City. The cups are also used to serve coffee at a variety of restaurants and convenience stores including Krispy Kreme, la Madeleine, Chevron, and Flying J.

Insulair is located in Vernalis, California. For more information, please visit www.Insulair.com.

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