SOURCE: Chordiant

January 16, 2007 09:00 ET Deploys Chordiant Customer Experience Solutions to Increase Competitive Advantage

Delivering Real-Time Customer Intelligence, Chordiant Solutions Help Boost Sales Conversion Rates

CUPERTINO, CA -- (MARKET WIRE) -- January 16, 2007 -- Chordiant Software, Inc. (NASDAQ: CHRD), the leading provider of Customer Experience (Cx™) software and services, today announced that, the nation's largest online auto insurance agency, has successfully deployed Chordiant's solutions to help sustain and build its competitive advantage. has implemented Chordiant's Decision Management, Marketing Director, and Leads Management solutions to enable the company to deliver real-time customer intelligence to call center and online agents who can in turn provide more relevant content and advice to consumers to help boost sales conversion rates. selected Chordiant solutions because of their unique, centralized adaptive and predictive decisioning capabilities that deliver real-time customer intelligence to every channel. Combined with a services-oriented architecture and a standards-based, model-driven development framework, Chordiant solutions also offer rapid time-to-implementation and the ability to quickly adapt business processes to market changes.

With Chordiant software now in production, can present personalized banner offers while users are on the site entering data. Also, contextual marketing campaigns can be dynamically generated -- enabling to react much faster to competitive pressures. Chordiant's solutions form the foundation of's "Trilogy" initiative, which encompasses:

--  Managing customer experiences with Chordiant Decision Management. The
    software analyzes customer profiles and chooses three pieces of web content
    out of a library of 300 that would be of interest to that customer.
    Previously this information was hard coded. Today, has moved
    from static to dynamic, customized content that is most relevant to each
--  Delivering targeted e-mail marketing campaigns using Chordiant
    Marketing Director. Chordiant software is now helping business managers
    make informed marketing decisions. Chordiant Marketing Director is
    integrated with data about potential and existing customers, giving the capability to deliver targeted marketing campaigns based
    on specific customer segments. This will ensure that the right message is
    delivered to the right customer at the right time.
--  More effectively respond to large volumes of sales leads with
    Chordiant Leads Management. offers and sells approximately
    12,000 insurance policies per month. Using Chordiant Leads Management, is now able to expedite lead distribution and assignment to
    sales agents, resulting in quicker response times.
"We are extremely pleased with Chordiant's technology and the benefits it delivers," said CEO Dave Roush. "Chordiant is the foundation for our Trilogy project and with these powerful applications in place, we can now deliver added value to our customers and maximize new opportunities for continued growth and success."

" has experienced tremendous growth based on its commitment to meeting customer needs," said Steven R. Springsteel, chairman, CEO and president of Chordiant. "We pride ourselves on enabling companies to provide the best customer experiences possible, and we are pleased that a company so committed to customer satisfaction has chosen to deploy our solutions."

About (, based in Solon, Ohio, is owned and operated by, Inc., a ComparisonMarket Company. enables consumers to instantly compare and buy competitive auto insurance quotes ( directly from more than a dozen leading insurance companies. When ready to purchase, users have the option of completing the transaction online or talking directly to an unbiased licensed agent. Other products include life, health and home insurance as well as travel, dental and pet health insurance.

In addition to, the company provides private labeled auto insurance solutions to financial institutions, affinity groups and online marketplaces to offer their customers real choice and savings opportunities on auto insurance.

About Chordiant Software, Inc.

Chordiant helps leading global brands such as HSBC, Barclay's, CIBC and Capital One deliver the best possible customer experience. Unlike traditional business applications, Chordiant Customer Experience (Cx) solutions blend insight with predictive desktop decisioning to uniquely understand the customer's behavior. This deeper understanding cultivates a lasting, one-to-one relationship that aligns the most appropriate value proposition to each consumer. With Chordiant Cx solutions, customer loyalty, operational productivity and profitability reach new levels of return. For more information, visit Chordiant at

Safe Harbor Statement

This news release includes "forward-looking statements" that are subject to risks, uncertainties and other factors that could cause actual results or outcomes to differ materially from those contemplated by the forward-looking statements. Forward-looking statements in this release are generally identified by words, such as "believes," "anticipates," "plans," "expects," "will," "would," "guidance," "projects" and similar expressions which are intended to identify forward-looking statements. There can be no assurance that Chordiant's Decision Management, Marketing Director, and Leads Management products will be successfully adopted by its customers. There are a number of important factors that could cause the results of Chordiant to differ materially from those indicated by these forward-looking statements. Other risks relating to Chordiant's products are detailed under "Risk Factors" in Chordiant's Annual Report on Form 10-K for the fiscal year ended September 30, 2006, and Chordiant's Quarterly Report on Form 10-Q for the fiscal quarter ended December 31, 2005, each as filed with the Securities and Exchange Commission. These filings are available on a Web site maintained by the Securities and Exchange Commission at Chordiant does not undertake an obligation to update forward-looking or other statements in this release.

Chordiant and the Chordiant logo are registered trademarks of Chordiant Software, Inc. The Customer Experience Company and Cx are trademarks of Chordiant Software, Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Contact Information

  • Chordiant Media Relations Contact:
    Erica Burns
    PAN Communications
    (978) 474-1900
    Email Contact

    Chordiant Investor Relations Contact:
    Steve Polcyn
    Senior Director of Investor Relations
    Chordiant Software, Inc.
    (408) 517-6282
    Email Contact