May 07, 2008 06:30 ET

InsWeb Reports AgentInsider® Milestone

Delivers 2,000,000th Lead

SACRAMENTO, CA--(Marketwire - May 7, 2008) - InsWeb Corp. (NASDAQ: INSW), a leading online insurance marketplace, today announced the sale of its two millionth lead through its AgentInsider® Auto & Home Lead Program. Since AgentInsider was launched in September 2005, the Company has tracked the number of leads distributed to agents. The first million leads delivered by the AgentInsider network took 21 months and the second million leads were delivered in 10 months.

On April 29, 2008, Florida Allstate® agent Nick DeRosa was the recipient of the two millionth lead. "70% of my leads come from AgentInsider®," Mr. DeRosa stated. "One of the features I really like about AgentInsider is the helpful customer service department. Anytime I have a question about my account, I give AgentInsider customer support a call and get the information I need." Like many other participating agents, DeRosa has someone in his office dedicated to working the AgentInsider leads. "Having an employee dedicated to working the leads helps ensure that we contact the consumers right away, improving our chances of making the sale."

Jaimie Pickles, President and Chief Operating Officer of InsWeb®, stated, "The increased success of the AgentInsider® online lead program is due to three trends. First, more than ever, consumers are starting the insurance shopping process online. Second, more insurance carriers are supporting their agents' online marketing efforts and expenditures. Third, agents are integrating more online marketing strategies into their marketing mix. The sale of our two millionth lead underscores these important trends. Agents are recognizing the need to market themselves on the Internet, and they view AgentInsider as a cost effective way to establish an online presence and grow their business."

AgentInsider® was launched by InsWeb® in September, 2005 to enable local and regional agents to leverage InsWeb's online marketing power and gain access to consumers shopping for their insurance at InsWeb. Designed with the local agent in mind, AgentInsider gives the agent control over price, territory, volume, and profile of consumers that they seek. More information regarding AgentInsider can be found at

About InsWeb

InsWeb (NASDAQ: INSW) enables consumers to compare multiple, actionable quotes for auto, term life, health, homeowners, renters and condominium insurance offerings from many of the nation's highly rated insurers. The top-rated online insurance marketplace also provides live customer service, interactive tools and independent research. Headquartered in Sacramento, Calif., InsWeb is accessible at

For further information regarding InsWeb Corporation, please review the Company's filings with the Securities and Exchange Commission, including Quarterly Reports on Form 10-Q and Annual Reports on Form 10-K, and in particular Management's Discussion and Analysis of Financial Condition and Results of Operations.

"INSWEB" and "AGENTINSIDER" are registered service marks of InsWeb Corporation. All marks above are those of InsWeb Corporation, except for those of insurance insurers, brokers, agents, industry organizations, financial institutions, online partners, service providers, other mentioned companies and educational institutions, which are the marks of their respective entities.

Contact Information

  • Contact:
    Kiran Rasaretnam
    InsWeb Corporation
    Email Contact