SOURCE: InsWeb Corp.

December 11, 2007 06:30 ET

InsWeb to Launch AgentInsider's Agent Directory for Insurance Agents

First Significant Test of InsWeb's New Advertising Initiative

SACRAMENTO, CA--(Marketwire - December 11, 2007) - InsWeb Corp. (NASDAQ: INSW) - InsWeb today announced that it will launch its new AgentInsider® Agent Directory on January 4, 2008. The Directory will significantly extend the reach of insurance agents by providing them a cost effective way to connect with the millions of online consumers searching for a local insurance agent.

"The launch of our new Agent Directory is another significant milestone in fulfilling our goal of becoming the most comprehensive insurance marketplace for consumers, agents and carriers," said Hussein Enan, chairman and CEO of InsWeb. "We believe the Directory will be well received, as agents are shifting away from traditional offline directories and allocating more of their advertising budgets to online directories."

Mr. Enan added, "The Directory will provide us with both listing and advertising revenues, as carriers will be able to purchase advertising in forms of banners and carrier-sponsored spots. Initial carrier and agent interest is promising."

Unlike other online directories that show the consumer hundreds or thousands of insurance listings in their area, AgentInsider's Agent Directory is insurance-specific and will show the consumer only eight local agents. Agents are able to target any or all counties within 25 miles of their office and can display their contact information and a link to their website. Space for agents of any given carrier affiliation will be limited in each county, based on population. Only one agent per carrier will be allowed to participate in almost 85% of counties. InsWeb anticipates that many of the smaller counties will be filled quickly. Initially, InsWeb will target the more than 125,000 Auto and Home agents for participation. It plans to make the Directory available to agents distributing Life, Health and other insurance lines sometime in the future.

"We're very excited about this new offering and it's clear that agents are excited, too. In the first several weeks after notifying our current agent list that the Directory would be launched, we received almost 800 requests to be a part of the program. We believe that the Directory will be a big success for InsWeb and its agent network," said Jaimie Pickles, President and COO of InsWeb. "Agents will pay a monthly listing fee ranging from $25 to $200, depending on the population of the counties they select."

Mr. Pickles added, "Thousands of agents already recognize the benefits of partnering with InsWeb by being a part of the AgentInsider Auto & Home Lead Program, which has delivered over 1.5 million Auto and Home leads to local agents throughout the country since its inception two years ago. We believe the Directory will appeal to those agents and many more, which will help boost our lead sales through cross-selling."

About InsWeb

InsWeb (NASDAQ: INSW) enables consumers to compare multiple, actionable quotes for auto, term life, health, homeowners, renters and condominium insurance offerings from many of the nation's highly rated insurers. The top-rated online insurance marketplace also provides interactive tools and independent research. Headquartered in Sacramento, Calif., InsWeb is accessible at

For further information regarding InsWeb Corporation, please review the Company's filings with the Securities and Exchange Commission, including Quarterly Reports on Form 10-Q and Annual Reports on Form 10-K, and in particular Management's Discussion and Analysis of Financial Condition and Results of Operations.

This news release contains forward-looking statements expressing the intent, belief or current expectations of the Company and members of our management team regarding the Agent Directory initiative. It is based on current information, which we have assessed, but which by its nature is dynamic and subject to rapid and even abrupt changes. The actual results of the initiative and its impact on the Company's revenues, expenses or profitability might differ materially from those stated or implied by such forward-looking statements. Accordingly, the forward-looking statements should be considered in the context of all risk factors disclosed in the Company's filings with the Securities and Exchange Commission.

"INSWEB" and "AGENTINSIDER" are registered service marks of InsWeb Corporation. All marks above are those of InsWeb Corporation, except for those of insurance insurers, brokers, agents, industry organizations, financial institutions, online partners, service providers, other mentioned companies and educational institutions, which are the marks of their respective entities.

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