SOURCE: InsWeb Corporation

InsWeb Corporation

March 31, 2011 14:03 ET

InsWeb® and Farmers® Insurance Announce AgentInsider®/Farmers Turn-Key Integration

SACRAMENTO, CA--(Marketwire - March 31, 2011) - InsWeb Corporation (NASDAQ: INSW) and Farmers Insurance announced today that they have partnered to integrate the Farmers Turn-Key system with the AgentInsider® Lead Program and Agent Directory program.

With this integration, Farmers agents and District Managers who purchase auto, home, term life, renters or business insurance leads from AgentInsider can choose to have the cost of those leads automatically deducted from their monthly folio. They can also deduct the cost of their Agent Directory listing. Additionally, as a Turn-Key vendor Ad Aid reimbursements will be automated (subject to Ad Aid guidelines).This saves the agent time and improves their cash flow by eliminating the need for Farmers agents to purchase services from AgentInsider independently and then apply for reimbursement.

"Integrating AgentInsider with Farmers Folio Deduct is another step toward cementing AgentInsider's place as the preferred lead provider of Farmers agents nationwide," said Brad Cooper, Senior Vice President of Operations at InsWeb. "As a Turn-Key vendor, we can offer agents a seamless payment method for purchasing leads through our AgentInsider Program, as well as for participating in our Agent Directory."

Designed from the ground up to be the most flexible, responsive lead provider in the industry, AgentInsider helps local insurance professionals leverage InsWeb's online marketing expertise and gain immediate access to consumers shopping at and its partners.

For more information about the AgentInsider Lead Program and Agent Directory program, please visit

About InsWeb
InsWeb Corporation (NASDAQ: INSW) owns and operates a network of leading insurance marketplace and education websites. Founded in 1995 and headquartered in Sacramento, California, InsWeb's primary properties include,,, and InsWeb has invented multiple e-commerce and online insurance distribution technologies and owns the following patents: 6,898,597; 7,107,325; 7,389,246; 7,640,176 and 7,707,505.

About Farmers
Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be.  Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit our Web site at or at

Contact Information

  • Media Contact:
    Jonathon D. Tudor
    InsWeb Corporation
    (916) 853-3386
    Email Contact