SOURCE: InsWeb Corporation

InsWeb Corporation

March 10, 2011 13:17 ET

InsWeb's AgentInsider® Is Top-Ranked Lead Provider in Leads360® Insurance Awards

SACRAMENTO, CA--(Marketwire - March 10, 2011) - InsWeb Corporation (NASDAQ: INSW) today announced that its AgentInsider® Lead Program took home top honors in two of the Leads360® Insurance Lead Provider Awards categories and ranked second in the remaining category. There were 34 national insurance lead providers considered for the awards.

Award details and AgentInsider® rankings are as follows:

1. Highest Qualification Rate -- AgentInsider Ranking: #1

Qualification Rate is defined as the percentage of leads that were contactable and interested in the product or service the lead buyer was offering.

2. Highest Volume Growth -- AgentInsider Ranking: #1

Volume Growth is defined as the increase in leads sold to the same client set between 2009 and 2010.

3. Highest Conversion Rate -- AgentInsider Ranking: #2
Conversion Rate is defined as the percentage of leads that generated revenue for Leads360 customers.

"One of the biggest challenges for carriers and agency owners is finding quality sources of consumer inquiries," said Nick Hedges, President of Leads360. "AgentInsider's performance in our recent Leads360 Lead Industry Report was outstanding, placing at or near the top in qualification rate, conversion rate, and growth in volume. This may well have occurred because AgentInsider customers saw industry-leading performance and responded by increasing their purchasing."

"Winning two of Leads360's three insurance lead provider awards is a significant achievement," said Brad Cooper, Senior Vice President of Operations at InsWeb. "It demonstrates that AgentInsider's ability to deliver high-quality leads, first-class service and excellent value are being recognized by both our industry partners and our customers."

Designed from the ground up to be the most flexible, responsive insurance lead platform in the industry, AgentInsider® helps local insurance professionals leverage InsWeb's online marketing expertise and gain immediate access to consumers shopping at and its partners.

For more information about the AgentInsider Lead Program and Agent Directory, please visit

To download the Leads360 Lead Industry Report, please visit To learn more about Leads360, visit

About InsWeb
InsWeb Corporation (NASDAQ: INSW) owns and operates a network of leading insurance marketplace and education websites. Founded in 1995 and headquartered in Sacramento, California, InsWeb's primary properties include,,, and InsWeb has invented multiple e-commerce and online insurance distribution technologies and owns the following patents: 6,898,597; 7,107,325; 7,389,246; 7,640,176 and 7,707,505.

About Leads360
Founded in 2004 and headquartered in Los Angeles, Calif., Leads360 develops software as a service (SaaS) solutions for managing sales leads. Distinguished by its focus on solutions that address the unique needs of businesses who sell to consumers, Leads360 is recognized as a market and technology leader, managing more than 40 million leads per year for over 5,000 clients. With a suite of solutions scaled for small to enterprise organizations, the company offers the industry's most comprehensive and configurable lead management platform.

Leads360 enables companies to distribute, track, analyze, and convert sales leads using a customizable lead management workflow. Professional services, including training and process consulting, are also offered to deliver a highly effective solution for converting sales leads. Businesses look to Leads360 for solutions that allow them to maximize their investment in leads generated online and from traditional sources, and ultimately increase sales closure rates for greater revenue. For more information, visit

Contact Information

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