SOURCE: InsWeb Corporation

InsWeb Corporation

September 23, 2010 09:33 ET

InsWeb's AgentInsider® Lead Program Delivers Six Millionth Lead

One Million Leads Delivered in Less Than Six Months

SACRAMENTO, CA--(Marketwire - September 23, 2010) -  InsWeb Corporation (NASDAQ: INSW), a leading online insurance comparison provider, today announced the distribution of its six millionth lead via the AgentInsider® Lead Program. Launched in September 2005, the AgentInsider® network delivered its first million leads in approximately 21 months. Its most recent million leads were delivered in less than six months.

Mathew Gugino, an Allstate® agent in East Amherst, New York, received AgentInsider's six millionth lead on August 11, 2010. Gugino is also an active participant in AgentInsider's Agent Directory, one of the largest online insurance agent directories in the country.

"Working with AgentInsider® has really helped me grow my business," said Gugino. "I've been buying insurance leads from AgentInsider since I became an insurance agent in early 2009 and I'm very pleased with the quality. I close more leads from AgentInsider than from any other lead provider." 

"Delivering our six millionth lead and one million leads in under six months are important milestones for AgentInsider®," said Brad Cooper, Senior Vice President of Operations at InsWeb. "It demonstrates that our superior lead quality, affordable pricing and real-time delivery of leads are getting the attention of more and more agents every month. And with our pending acquisition of Potrero Media Corporation, we'll soon be able to provide our nearly 14,000 active agents with an even more robust and well-rounded lead program, particularly in the areas of health and term life."

AgentInsider® is designed to enable local and regional agents to leverage InsWeb's online marketing expertise and gain access to consumers shopping for their insurance at InsWeb. Designed with the local agent in mind, AgentInsider gives participants complete control over price, territory, volume, and profile of the insurance leads they seek. AgentInsider delivers auto, home, renters, term life, health, and business insurance leads. More information regarding AgentInsider can be found at

InsWeb® and AgentInsider® are registered trademarks of InsWeb Corporation. All other trademarks are the property of their respective owners.

About InsWeb

InsWeb Corporation (NASDAQ: INSW) owns and operates a network of leading insurance marketplace and education websites. Founded in 1995 and headquartered in Sacramento, California, InsWeb's primary properties include,,, and InsWeb has invented multiple e-commerce and online insurance distribution technologies and owns the following patents: 6,898,597; 7,107,325; 7,389,246; 7,640,176 and 7,707,505. In 2009, more than 10 million consumers turned to InsWeb for answers to their insurance questions.

Contact Information

  • Media Contact:
    Jonathon D. Tudor
    InsWeb Corporation
    (916) 853-3386
    Email Contact