SOURCE: Intava

March 19, 2008 09:00 ET

Intava Advanced Technologies Enable Floating Phones and Virtual Product Displays for Cellular South

Intava Delivers a Five-Foot Translucent Phone, Digital Product Signs and Powerful Interactive Technology for New Retail Concept Store

BELLEVUE, WA--(Marketwire - March 19, 2008) - A five-foot rotating translucent Cellular South phone is among the groundbreaking Intava® Corporation digital displays showcased today at the grand opening of the new concept store in Ridgeland, Mississippi.

Intava, the leader in interactive signage and systems for retail environments, provided Cellular South with creative visual displays throughout the store including the larger-than-life phone image, projected onto holographic film with full-motion video elements and 40 dynamic product information screens, or "Digital Fact Tags." The 7" high-resolution Digital Fact Tag screens show up-to-date information on each Cellular South handset including photos, features, pricing, and the latest promotions.

The Intava technology solution provides both deep product information on every Cellular South handset and a flexible and scalable platform that allows for remote system management. Intava's unique system management platform allows the telecommunications leader to quickly and easily update their screens with new product data, images, video and messages in a matter of minutes -- from any remote location.

"Through Intava technology, Cellular South customers will experience the company's complete product line like never before," said Troy Carroll, Intava CEO. "The giant translucent phone display grabs customers' attention as they enter, while the Digital Fact Tags satisfy their need for crisp, clear and current product information. Our Sphira technology platform gives Cellular South a foundation for evolving and enhancing its retail displays, such as adding interactive experiences, tracking customer usage, and managing ever-increasing system scale."

Supporting the Cellular South strategy to replicate an exciting online shopping experience in a retail setting, Intava led creative direction for the translucent phone display and Digital Fact Tags, selected hardware for both the projection system and Digital Fact Tags, and managed on-site installation and store employee training. With Intava's flexible, scalable Sphira technology platform enabling remote system management, Cellular South can update projected images and Digital Fact Tags from anywhere in minutes.

"It was important for us to incorporate the latest technologies and visual display techniques in our first concept store, and Intava was a great partner in helping us shape the vision and deploy the right solution," said Jim Richmond, director of corporate communications for Cellular South. "Throughout the deployment, Intava was easy to work with, provided both creative and technical insight, and delivered a system that is not just exciting for our customers, but also easy to update with new product, promotion and service details."

The partnership reinforces Intava as the dominant provider of advanced interactive displays to the telecommunications industry. Intava has built interactive systems for Sprint, AT&T, Cellular South and others. More companies seeking compelling digital display technologies plus flexible system management tools select Intava to provide interactive retail innovations.

Experience Intava at GlobalShop 2008

Intava demonstrates its latest retail technologies and systems in Chicago this week, March 18-20, at GlobalShop in booth #3530. For information on Intava's systems or to meet with the company at or following the show, please contact Samantha Steinwinder at 206-760-9809 or

About Intava

Intava® Corporation designs dynamic touch-screen systems that help shoppers make purchase decisions using product comparisons, 360-degree views, full motion video, detailed specifications, and more. Its sophisticated touch-screen systems bring products to life, integrate into store environments to promote products and brands, and help customers with selections and purchases, resulting in higher transactions and sales. Intava offers consulting services that help retailers design these effective in-store interactive strategies, while its scalable software platform supports one store or thousands worldwide. Founded in 2000 and headquartered in Bellevue, Washington, Intava customizes and implements systems for major retailers nationwide. More information is at

About Cellular South

Cellular South is diversified mobile communications company passionately committed to helping customers get the most out of their wireless devices and services. The company accomplishes this goal by operating the most reliable and advanced nationwide wireless voice and data network, offering a full range of industry-leading unlimited flat rate plans and through the world's first integrated, interactive online and in-store experience that gives customers easy, simple and convenient anytime, anywhere solutions to all of their wireless lifestyle needs. For more information, visit

Contact Information

  • Contacts:
    Samantha Steinwinder
    Concept Communications for Intava
    Email Contact

    Liz Whelan
    For Cellular South
    Email Contact