NEW YORK, NY--(Marketwired - Sep 16, 2015) - Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced a strategic alliance with Adobe. Through the integration of Integral's Bid Expert pre-bid targeting solution, Adobe Media Optimizer, a leading programmatic advertising management and optimization platform for search, display and social media campaigns, will be enhanced to enable Adobe's clients to target and optimize around quality metrics.
Adobe clients purchasing media through Adobe's DSP can now self-select targeting segments implemented by Integral. This will maximize the potential of real-time bidding inventory through robust media quality intelligence. With Bid Expert, Adobe Media Optimizer customers will be able to target by Integral's TRue Advertising Quality (TRAQ) score, as well as ads that are viewable, fraud-free, in brand safe environments, and on contextually-relevant sites.
"Without taking media quality data into account, the ad creation and optimization process is flawed," said Scott Knoll, CEO of Integral Ad Science. "We're excited to be collaborating with Adobe and powering the media quality component of their robust suite of buying tools."
"This year, Adobe enabled advertisers and agencies to reach Adobe Marketing Cloud audience segments via programmatic efforts and rolled out a new self-serve offering. Now we are excited to offer targeting based on media quality through our strategic alliance with Integral," said Suman Basetty, Director of Product Management, Adobe. "Viewability and brand safety are crucial and now our customers can optimize their campaigns based on media quality data from Integral."
About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry's only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (True Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser's ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, London, Berlin, Sydney, Melbourne, Singapore and Paris. Learn more at www.integralads.com.
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Luke Gillespie
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