NEW YORK, NY--(Marketwired - Jul 14, 2015) - Integral Ad Science, a leader in quantifying digital media quality, today announced office openings in Paris and Tokyo as part of its ongoing initiatives to meet the worldwide challenge of evaluating media quality. Integral's unmatched delivery of innovative tools gives media buyers and sellers the ability to know the quality and impact of any ad, ensuring safe, viewable, and non-fraudulent media environments for online advertisers.
"The global advertising industry is realizing that to run effective campaigns, it needs to look at the total value and complete picture of ad quality," said Bryan St. John, Senior Vice President, International of Integral Ad Science. "We have had a global vision from day one, and are excited to address media quality issues for both buyers and sellers anywhere and everywhere, including developing world-first media quality benchmarks."
The Integral Paris office opened earlier this year and is being led by Yann Le Roux, a recognized expert in the online advertising market. Through an exclusive partnership with Médiamétrie, it is developing France's first ever video GRP. Beta testing is currently underway, and the service will be launched this month. The video GRP is being developed leveraging Integral's premier video product, and the overall goal of the project is to provide video ad sellers and publishers in France with an improved way to measure and value online video campaigns to better plan holistic advertising campaigns.
"Médiamétrie and its French media and advertising partners have designed a methodology for the Video GRP that factors in the viewable surface and duration of the digital video advertisement," said Benoit Cassaigne, senior vice president of Médiamétrie. "Médiamétrie have chosen Integral Ad Science to provide the viewability measurement for the Video GRP. Being such a technical and worldwide leader, Integral was our top choice to address the needs of the French market."
"France is a tremendous advertising market, and it provides Integral with an opportunity to provide its innovative solutions to a new group of online media buyers and sellers looking to maximize ROI," said Yann Le Roux, managing director, France at Integral Ad Science. "Our collaboration with Médiamétrie is the first step in Integral establishing itself as the leading media valuation platform in France."
Integral's Tokyo office is its first in Japan and is under the leadership of Managing Director Taro Fujinaka and Client Services Manager Takeshi Yamaguchi. In 2014, Integral launched a successful partnership with Yahoo! JAPAN, focusing on brand safety, leading to the ability to develop deep relationships in the region and open the Tokyo office. It marks the fourth Integral office to open in the APAC region, and the seventh outside of the United States.
"Integral Ad Science is a recognized industry leader for brand safety," said Osamu Aranami, Corporate Officer, President of Marketing Solutions Company of Yahoo! JAPAN. "We're excited to scale our partnership with the local Integral team, given the need in the marketplace for their technology and the benefits it will provide to Japanese marketers."
Headquartered in New York with offices across North America, Europe, Asia and Australia, Integral empowers its clients in every region with the ability to make informed, profitable decisions. Integral's capacity to drive innovation, establish key partnerships and build strong client relationships puts it at the forefront of creating an advertising industry that truly impacts consumers.
About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry's only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (TRue Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser's ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, Washington DC, London, Berlin, Sydney, Melbourne, Singapore and Paris. Learn more at www.integralads.com.
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Luke Gillespie
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