SOURCE: Integral Ad Science

Integral Ad Science

May 23, 2017 08:00 ET

Integral Ad Science Expands its Integration with The Trade Desk to Bring Brand Safety Data to Mobile In-App Video and Display

Additional features allow advertisers to bid on inventory that meets specific brand safety parameters on display, video, and mobile

NEW YORK, NY--(Marketwired - May 23, 2017) -  Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, has expanded its integration with The Trade Desk, Inc. (NASDAQ: TTD), a global technology platform for buyers of advertising, to offer brand safety data for desktop and mobile in-app video and display inventory through The Trade Desk platform. These enhancements make IAS the first company to provide mobile in-app brand safety data within The Trade Desk platform.

IAS is also the first partner to provide its brand safety and fraud reporting directly in The Trade Desk platform for display and video inventory, making it easier for customers to access this data in one place. This exclusive reporting integration enables customers of The Trade Desk to dig deeper into log-level data, advancing each report to be more actionable, granular, and customizable to advertisers. 

Given the heightened attention to brand safety issues over the last year, the ability to protect against unsavory and inappropriate content has never been more critical for brands. Through this integration, advertisers can ensure their media buys meet specific brand safety parameters by only bidding on impressions that meet set standards across seven separate risk categories: adult content, alcohol, gambling, offensive language, illegal downloads, illegal drugs, and violence.

"Brand safety is a growing concern especially for mobile, so we're giving advertisers the data to address it, and the proof that it worked," said Harmon Lyons, SVP, Business Development and Platform Solutions at Integral Ad Science. "Aligning with the Trade Desk made perfect sense given their commitment to bringing greater transparency to the programmatic ecosystem."

"We're committed to helping advertisers tap into the inventory that aligns with their brand standards across all channels and devices," said David Danziger, VP of Data Partnerships at the Trade Desk. "Integrating IAS into our buying platform is a step toward ensuring our clients have consistent control over their campaign with brand safe inventory, as well as granular, actionable reporting to inform their decisions."

About Integral Ad Science

Integral Ad Science (IAS) is a global technology and data company that builds verification, optimization, and analytics solutions to empower the advertising industry to effectively influence consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimizing towards opportunities to consistently improve results, and analyzing digital's impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in twelve countries. Our growth and innovation have been recognized in Inc. 500, Crain's Fast 50, Forbes America's Most Promising Companies, and I-COM's Smart Data Marketing Technology Company. Learn more at www.integralads.com.

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across the United States, Europe, and Asia.

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