SOURCE: Integral Ad Science

Integral Ad Science

November 12, 2015 09:00 ET

Integral Ad Science Q3 2015 Report Finds Industry Still Has Media Quality Hurdles

NEW YORK, NY--(Marketwired - Nov 12, 2015) - Integral Ad Science, the leader in quantifying digital media quality, today released its Q3 2015 Media Quality Report based on insights collected from the hundreds of billions of impressions Integral analyzed this past quarter. The report indicates a static ecosystem with most quality metrics remaining steady, including display viewability, and only slight movements in others, such as a minor decrease in video viewability, both per the MRC standard.

Despite the industry's frequent discussions surrounding the issues presented by non viewable ads, Integral's latest report finds viewability didn't improve in Q3. Compared to last quarter, display viewability in the U.S. decreased to 43 percent, a difference of only one percent, and video viewability dropped five points to 32 percent this quarter.

Brand risk, determined by the safety of the environment of ads, made little movement as well. Both brand risk for display and video ads scarcely changed, with display up to 14 percent compared to 12 percent last quarter and video with a slight decrease of .6 percent.

"Integral is dedicated to improving the health and quality of the digital advertising industry," said Scott Knoll, CEO of Integral Ad Science. "This quarter's lack of significant change in viewability as well as brand risk is a pressing opportunity to challenge the status quo across the current landscape. Integral will continue to do everything we can to help support this shift through extensive research and providing the best data-rich and transparent resources to our customers and partners."

To view the full report, visit http://integralads.com/quarterly.

About Integral Ad Science

Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry's only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (TRue Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser's ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, Washington DC, London, Berlin, Sydney, Melbourne, Tokyo, Singapore and Paris. Learn more at www.integralads.com.

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