SOURCE: Syrup

November 19, 2008 09:18 ET

Integrated Creative Ad Agency, Syrup, Awarded Top Industry Honors From W3, Effie, Davey and FWA

NEW YORK, NY--(Marketwire - November 19, 2008) - Integrated Creative Agency, Syrup, an Lbi agency, swept industry awards this season, receiving top honors from W3, Effie, Davey and the FWA (Favorite Website Award). The honors, which recognize all aspects of the work from creative excellence to exceptional execution and proven sales results, further establish Syrup as an industry leader in the area of branded content.

Robert Holzer, Syrup's CEO says, "We feel incredibly honored to have our work recognized, particularly because of the wide range of awards and categories we were included in. It is a testament to our team's dedication to creating memorable and meaningful integrated content for our clients."

The Syrup-created website HopeActChange.com, where viewers can add their photos to a living mosaic music video featuring the will.i.am song "Yes We Can," by acclaimed filmmaker Jesse Dylan and producer Mike Jukovac, was awarded the following:

-- A 'Best in Show' W3 Award in Activism

-- A 'Gold' W3 Award in Community

-- A 'Silver' W3 Award in Politics

-- A Silver Davey Award for Political

Syrup's www.ge.com/ecomagination website, designed for GE, was also highly decorated. It was recognized with:

-- A 'Gold' Effie Award, the global symbol of achievement, in the 'Green' category

-- A Gold Davey Award in Green/Eco-Friendly

-- A Silver Davey Award in Green/Eco-Friendly for the ecomagination Showcase Films

-- Three 'Gold' W3 Awards for 'Best Video or Motion Graphics,' 'Branded Content: Promotional/Branding,' and 'Branding'

-- A 'Silver' W3 Award for 'Best Home Page'

Syrup's unique approach to marketing Gwen Stefani's COTY fragrance, Harajuku Lovers, has captured:

-- A Silver Davey in the 'Youth' catagory

-- The FWA Site Of The Day Award for October 17

Finally, Syrup's DOW XLA campaign (www.dow.com/xla) was awarded a Gold Davey for 'Branding.'

ABOUT SYRUP

At the intersection of the digital world, advertising and brand entertainment, Syrup (www.syrupnyc.com), a global communications agency headquartered in New York City, creates momentum and cultural relevance for brands through advertising, branding, digital marketing, experience design, integrated communications, strategy and viral storytelling. Syrup is Agency of Record for DOW XLA and its client list includes GE, Hearst Media, L'Oréal, Issey Miyake, COTY Fragrances, Viacom, and others. Syrup is an LBi agency company.

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