SOURCE: ethology


June 24, 2015 11:15 ET

Integrated Digital Marketing Agency Ethology Named to Ultimate List of Content Marketing Agencies

Curata Compiles List of Elite Group of Agencies Throughout the U.S. With Capabilities to Service Entire Spectrum of Content Marketing Supply Chain

SCOTTSDALE, AZ--(Marketwired - Jun 24, 2015) - In an honor that recognizes the breadth and depth of its talented team of digital marketers, Ethology today announced that it has been named to "The Ultimate List of Content Marketing Agencies," published by software provider Curata on its Content Marketing Forum. Included in an elite group of agencies throughout the U.S., the list was compiled to help solve two of the top concerns of content marketers: how to focus their time and money. 

"We appreciate the acknowledgment of our commitment to evolving consumer brands and our passionate group of experts," said Larry K.H. Jenkins, president, Ethology. "Our comprehensive digital marketing capabilities include content marketing with measurable results that grow businesses."

According to a survey by Curata, content marketers often feel like they are pulled in a million different directions, wondering what initiative to focus their time and money on. Hiring a qualified agency to help with content strategy, writing, SEO and a number of other facets can help optimize limited budgets and resources.

Farmers Insurance Website Turned Into a Digital Destination 

Farmers Insurance is one of the many international brands that have benefited from Ethology's services. Struggling with declining visitors to its website, Farmers Insurance turned to Ethology to make its site a more visible and useful destination for insurance shoppers.

"With the use of analytics, Ethology unearthed a mismatch in the content we were providing and the type of content that our customers wanted," said Brandon Porter, Digital Content Strategy manager, Farmers Insurance. "The content improvements Ethology recommended resulted in an increase in both website visits and bottom line results."

In addition to Farmers Insurance, brand such as Culligan, NextCare, TotalProtect and Waste Management have all selected Ethology to impact their customer's behavior across the digital landscape.

About Ethology
Ethology is the integrated digital marketing agency for evolving consumer brands, and a portfolio company of Tallwave, a venture development firm that validates, grows and helps start-ups commercialize their businesses. The ethology team has expertise in UX design, research, strategy, planning, organic and paid search, display and social media, email marketing, content strategy, analytics, web development and creative design. The digital agency services large Fortune 1000 and mid-size brands in a broad range of industries. For more information on ethology, please visit

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