SOURCE: The Global Awards

December 05, 2007 16:00 ET

Integrated, Outdoor and TV Campaigns Take Best of Show; Ogilvy Frankfurt, Scholz & Friends Hamburg and TAXI Canada Are Grand Winners for 2007

NEW YORK, NY--(Marketwire - December 5, 2007) - Ogilvy Frankfurt and Scholz & Friends Hamburg used strategically placed posters to score top honors at the 2007 Global Awards for Healthcare Communications, while TAXI Canada turned a restriction into humorous TV spots.

The Grand Global in the Integrated Campaign category went to Ogilvy Frankfurt for the campaign "Malteser Typo Crash," which utilizes signs above club urinals to urge young revelers not to drink and drive. The vivid montage posters use cut-ups of recognizable alcohol labels to spell out the many injuries caused from drunk driving such as "crushed spine," "whiplash," and "skull fracture." The campaign was commissioned by the Malteser Ambulance Service and also employed press, cinema spots and banners to communicate the message.

The Grand Global in Outdoor Campaigns went to another campaign for awareness, this time for testicular cancer. In the "Testicle Test Campaign (Superhero/Firefighter/Soccer Player)" by Scholz & Friends Hamburg for the Testicular Cancer Precaution organization in Germany, colorful outdoor posters of Superman, a firefighter and a soccer player are all shown checking their masculine parts with a tagline of: "Real Men Check on Their Testicles Regularly."

TAXI took the limitations of a drug advertising regulation in Canada that prevented discussion of the benefits of Viagra as an opportunity for humor. The TV spots depict two friends hanging out in ordinary settings -- a diner, standing at an outdoor grill, in a park -- as they converse in a made-up language, periodically throwing in the word Viagra. The non-verbal expressions combined with verbal emphasis suggest that Viagra is a prescription worth getting.

Work from 36 countries was submitted this year, with judging sessions conducted worldwide by hosts Robin Shapiro of Corbett Worldwide Healthcare Communications, Chicago, IL; Juan Asensio Barcelo of INNUO, Barcelona, Spain; Gerrard Malcolm of Insight Group, Sydney, Australia; Philippe Boutie of Lamtar Planning & Communication, Paris, France; Mark Webster of Sudler & Hennessey Melbourne, Melbourne, Australia; and by Global Awards Chair Mike Lazur, Managing Partner of LHG Partners, who presided over the Grand Globals session at the Global Awards office in New York, NY.

"If you win a Global you're recognized not just in the U.S., but all around the world as someone who's made a major accomplishment in the creative process," says Lazer regarding the Global Awards. "It also tells the world that you have effectively communicated your message to your target audience not just by communicating it but also in a creative way."

A complete list of winners and judges is available on the Global Awards website,


The Global Awards have achieved the status of the world's most coveted healthcare awards. Categories in the Global Awards extend over regional, national and continental boundaries, and reach out to healthcare corporations, hospitals and education groups as well as to advertising agencies, design studios and production companies. By broadening the focus beyond advertising alone, the mission of the Global Awards is to lift the perception of creativity above clever headlines and smart design, and to explore the feelings and emotions transmitted between a message's creator and its recipient. The intellectual and emotional achievement of communication transcends the barriers of distance, language and culture. The Global Awards honor this profound human connection. For more information go to or contact Katy Henriksen, Publicity Coordinator, at

Contact Information

  • Press Contact:
    Katy Henriksen
    Publicity Coordinator
    The Global Awards for Healthcare Communications
    260 West 39th Street, Tenth Floor
    New York, NY 10018
    ph: +1.212.643.4800
    Email Contact