February 10, 2011 16:58 ET

Intel Social Media Strategist to Present Free "Facebook Marketing Secrets" Webinar Feb. 25

90-Minute Program Sponsored by TEKGROUP Will Show How to Grow Your Brand on Facebook Using Principles of Effective Engagement

NEW YORK, NY--(Marketwire - February 10, 2011) -, the website for marcom news, tools and training, will present a 90-minute webinar entitled "Reach 600 Million Users: Facebook Marketing Secrets Revealed" on Friday, Feb. 25 at 1 p.m. EST. The program will be presented by Intel Social Media Strategist Ekaterina Walter. Registration is online here:

This advanced training session will reveal how to create an effective Facebook presence -- or supercharge the one you already have. Through a detailed how-to tutorial, Ekaterina Walter will share best practices of the biggest brands on Facebook while also outlining the latest Facebook marketing do's, don'ts, tools and tricks. The webinar is sponsored by TEKGROUP International, a leading provider of online newsroom software solutions for the public relations industry. It is hosted by, the leading online source for customized news, tools and training for professionals in PR, IR, marketing and advertising.

As a Social Media Strategist at Intel, Ekaterina Walter is responsible for company-wide social media enablement and corporate social networking strategy. She is also an internationally recognized social media expert and presenter -- with a reputation for delivering both big-picture Facebook marketing strategy advice and in-the-trenches tactics.

Topics for the webinar include:

  • How to create a stellar Facebook Strategy
  • Key things to know when setting up a branded Facebook presence
  • Secrets of Effective Engagement: Actionable tips you can implement immediately to boost your Facebook engagement and grow your fans organically
  • New ways to improve your existing Facebook presence--including how to optimize wall content for fans' news feeds (so your updates appear everywhere)
  • Facebook applications and features every business owner should consider
  • Secrets of "sticky content" -- how to create updates that drive comments, fans & online ROI
  • Measuring: Facebook Insights and other analytics

"We are really excited to be part of this program highlighting Ekaterina and Intel. Facebook and social media in general, are becoming increasingly popular tools for traditional journalists, bloggers, and new media to research and publish news stories," said Steve Momorella, owner/founder, TEKGROUP. "In our latest research, we've seen dramatic increases in journalists use of Twitter, Facebook, and blogs as a way for them to find news. Additionally, more than 75% of journalists that we surveyed said it was important that a company's online newsroom provide a link to all social media outlets, including Facebook."

Those interested in attending the webinar should register on the website here

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