SOURCE: Sokanu


October 30, 2012 08:00 ET

Intelligent Career Discovery & Matching Website Sokanu Opens to Public Beta

Harris Study Finds 90 Percent of 18-34 Year-Olds Do Not Completely Trust the Information They Use to Make Career Decisions; More Than 60 Percent Rely Only on Friends and Family for Advice

VANCOUVER, BC--(Marketwire - Oct 30, 2012) - Sokanu, a free website devoted to helping people intelligently explore their career choices launched today into public beta. Sokanu helps people find the strongest matches between their personal interests and characteristics and the specific careers that might be right for them.

"I first had the idea for Sokanu as an 18-year-old senior in high school when I saw my peers consciously pursuing careers and areas of study that were not right for them. Sokanu's goal is to provide a comprehensive, simplistic and actionable place for users to confidently find the best career fit for them and a path to achieve it," said Sokanu CEO, Spencer Thompson.

How Sokanu works

Registration is simple: go to Sokanu, create a username and password and begin exploring potential careers that might be right for you. Sokanu is also available as a Facebook App that allows its users to share their career matches with their entire network of friends, highlighting which friends in their network are most similar & can help them in their career path.

As an exploration tool, Sokanu provides the largest range of career information available on the Web. In addition, Sokanu is the only career resource to offer sophisticated career matching based on individual and career group characteristics. To strengthen potential career matches, you can answer a series of questions that identify your interests and work-related characteristics. Sokanu's matching algorithm will begin suggesting select career options that match with their profile, as well as the anonymous profiles of others that are already successful in those careers. The website also provides information regarding compensation ranges and demand for specific careers. The number and level of detail of the questions you answer is completely up to you, all personal information is kept private and secure. The more you answer, the tighter the career match suggestions become. Users can also view the profiles and career relevant bio timelines of other Sokanu users who choose to make their profiles public.

"I see great potential in Sokanu's vision to provide a place for someone to explore and find a career that fits her life and personality," said Trent Gegax, President of The Gramercy Fund. "The ability to find relevant, actionable, and realistic information about any career and explore its relationship to your interests is the missing link between an education and a career. That's why I invested in Sokanu."

Harris Survey Sponsored by Sokanu

Sokanu recently commissioned a survey in partnership with Harris Interactive to determine current attitudes among around the job seeking process and career options. In a poll of more than 2,000 participants, Sokanu found that 90 percent of 18-34 year-olds do not completely trust the information they are finding in order to make a career decision. Further, 63 percent of 18-34 year-old respondents are primarily relying on their friends and families to find career information. Additional survey results include:

  • A near majority (46 percent) of 18-34 year-old adults have changed their intended career path due to fears surrounding the economy and a lack of available jobs
  • 67 percent of adults are not using career websites (LinkedIn, CareerBuilder, etc.) to find information on their careers
  • Nearly half (47 percent) of adults know what job they would like to have but don't know how to reach it from their current career path

Sokanu has the backing of an impressive group of early stage investors including the first angel investors to support leading edu-tech company Knewton, a senior executive from LinkedIn and a top industrial and organizational career psychologist.

About Sokanu

Sokanu's mission is to help every person find the career they are meant to be in and provide a unique path to get there. Most people don't have any idea what career they're meant to be in. Sokanu solves the fundamental question: "What do you want to be when you grow up?" Most people don't have any idea what career they're meant to be in. There is a dismal lack of resources to help make the decision, and what does exist is archaic and irrelevant for most young people. Sokanu is based in Vancouver and funded by top Silicon Valley, NYC and Vancouver-based angels in education technology, social networking and career psychology.

About Harris Interactive

Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 215 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us -- and our clients -- stay ahead of what's next. For more information, please visit

Contact Information

  • Media Contact:
    Heather Edell
    H3O Communications
    Email Contact
    (415) 618-8814