SOURCE: Intelligent Sports, Inc.

September 04, 2007 08:31 ET

Intelligent Sports, Inc. Targeting Baby Boomers and High-End Retailers With Home Exercise Program

UPLAND, CA--(Marketwire - September 4, 2007) - Intelligent Sports, Inc. (PINKSHEETS: IGTP) is pleased to announce that it is launching a campaign to market its Create Space for Exercise (CSFE) home fitness kiosks to high-end retail outlets throughout North America. CSFE will target high-end retail chains such as Bloomingdale's, Macy's and Nordstrom, and the campaign will coincide with the launch of its kiosks in "Big Box" retail chains in the Northwestern U.S. and Canada planned for later this year.

The CSFE kiosk platform features high-end, state-of-the-art fitness equipment for use in the home. The service features exercise consultants who provide information and expertise, a customized workout program, nutritional guidance, and other benefits. During a 14-day trial sales event at two large retail stores in Canada in the past year, more than 75 units were sold, and sales representatives found that the kiosks typically appeal to consumers who are older, more affluent and benefit from an ongoing, comprehensive fitness program.

According to the International Medical Spa Association (IMSA), approximately 78 million people in the United States are between the ages of 43 and 61, which is the nation's largest and wealthiest demographic. The IMSA closely links the medical spa popularity to this demographic, with an estimated spending power of approximately $2 trillion.

"Our research has shown that customers in the upper age and income brackets are an ideal demographic for sports fitness equipment for the home. The high-end retail outlets that cater to this clientele will be a strong focus of ours in the coming months, as will be the 'Big Box' retailers," stated Thomas Hobson, CEO of Intelligent Sports, Inc.

Intelligent Sports, Inc. acquired Global Retail Fitness Concepts, which originally developed the CSFE program, earlier this year. For more information about the product and services, visit the Intelligent Sports, Inc. Web site at www.intelligentsports.net.

About Intelligent Sports, Inc.:

Intelligent Sports, Inc. (www.intelligentsports.net) provides organized youth sports and fitness programs that allow kids to grow athletically and intellectually. Intelligent Sports is committed to meeting the general athletic and physical needs of its clients. Intelligent Sports will launch this business model in targeted communities throughout the country over the next several years.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

Contact Information