SOURCE: Intelligent Sports, Inc.

November 15, 2007 08:31 ET

Intelligent Sports to Launch New E-Commerce Website

UPLAND, CA--(Marketwire - November 15, 2007) - Intelligent Sports, Inc. (PINKSHEETS: IGTP) is pleased to announce that the Company is preparing the launch of its e-commerce website by the end of the year. The online shopping venue will be linked to the Company's main website and will not only provide a central "one stop" location for consumers to purchase home fitness equipment, it will add brand awareness and a new source of revenue for Intelligent Sports, Inc.

The new site will focus on user friendliness and offer a variety of fitness products from multiple manufacturers allowing consumers to choose equipment specific to their fitness and budgetary needs. The online orders will be secure and processed by Intelligent Sports, Inc. and delivered and installed by the manufacturer. As the new e-commerce website will be linked to, the site is expected to increase traffic to the Company's main website, which offers shoppers photos and information about the products and manufacturers, updates from the fitness world and exposure to the Intelligent Sports brand of fitness. It will utilize an online shopping cart and a searchable database of more than 70 products, including multi-station gyms, elliptical machines, free weights and more.

"We envision the Intelligent Sports e-commerce site to be a destination for consumers looking for a simple way to shop for home fitness equipment. It will enable them to view prices and packages, and will eventually include installation, nutritional, fitness and training programs on behalf of Intelligent Sports," stated Thomas Hobson, CEO of Intelligent Sports, Inc.

Fewer than 100 manufacturers of fitness equipment operate in the United States, with combined annual sales of approximately $3 billion. The Company is in conversation with other manufacturers to integrate their products as part of an existing sales platform that has proven successful with a major retail outlet. Intelligent Sports is working towards developing a partnership with the vendors that will allow them to re-launch and expand their "Create Space for Exercise" program with other big box retailers.

About Intelligent Sports, Inc.:

Intelligent Sports ( provides organized youth sports and fitness programs that allow kids to grow athletically and intellectually. Whether it is sports-related, health development, or specialized fitness training, Intelligent Sports will meet their general athletic and physical needs. Intelligent Sports will launch the business model in other targeted communities throughout the country over the next several years.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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