SOURCE: IntelliResponse

IntelliResponse

September 17, 2013 13:00 ET

IntelliResponse Refreshes Brand, Strengthens Presence in Growing Virtual Agent Market

Latest Changes Equip Virtual Agent Technology Leader With a Fresh New Look and Product Mix That Meets Evolving Online Customer Experience Needs

TORONTO, ON--(Marketwired - Sep 17, 2013) - IntelliResponse, the leading provider of virtual agent technology solutions for the enterprise, today unveils its new rebranding initiative.

Highlights of this recent initiative include a redesigned corporate logo, brand identity and online presence. IntelliResponse empowers customers with the ability to drive profitable conversations across multiple online interaction channels such as corporate websites, social media channels and via mobile devices. Its new distinctive logo, complete with the conversation mark, is reminiscent of these online conversations.

The updated identity will be applied to all marketing and customer communication materials, including its newly redesigned website at www.intelliresponse.com.

A driving force behind the rebrand was the recent introduction of an expanded product offering in anticipation of significant changes that have taken place in the customer service landscape over the past few years. 

Organizations are increasingly requiring more sophisticated solutions to not only deliver a great online customer self-service experience, but to better understand those same customers. For instance, IntelliResponse recently announced the addition of VOICES, an award-winning technology designed to help enterprises visualize and derive actionable insight from customer questions posed on digital channels.

"The guiding principal for any successful rebrand is to always remain relevant to customers," said Mike Hennessy, Vice President, Marketing at IntelliResponse. "Over the past decade, virtual agent technology has evolved from being simply a tool to lower call and email volume, to one that can dramatically transform the entire online customer service experience. Moreover, organizations want easier ways to access real-time voice of the customer insight as well as solutions to monetize online digital interactions. Our latest rebranding and messaging helps to better convey the new capabilities now available in the IntelliResponse Virtual Agent platform."

This rebranding follows a period of rapid expansion for the business with the addition of a number of new enterprise customers in key verticals such as retail banking, healthcare and higher education.

Follow IntelliResponse on Twitter @IntelliResponse and on Facebook at http://www.facebook.com/IntelliResponseInc.

About IntelliResponse Systems
IntelliResponse is the leading provider of virtual agent technology solutions for the enterprise. We create profitable online conversations for our private and public sector customers around the world.

Our patented virtual agent solutions transform corporate websites, mobile applications, social media channels and agent desktops into world class self-service platforms. Using IntelliResponse, consumers can ask questions using natural language and get instant, accurate answers as well as targeted offers that lead them down the purchase path and improve conversion. What's more, key voice of the customer insights are captured in natural language, allowing companies to build highly detailed customer profiles over time.

IntelliResponse is the gold standard in first line customer experience, offer management and customer intelligence. Some of the world's most recognized corporate brands and public institutions trust their customer experience management needs to IntelliResponse -- including CIBC Bank, ING Direct, Charter Communications, Progress Energy, Copa Airlines, Kobo Books, Penn State University, Yale University and Harvard University Extension School.

For more information about IntelliResponse, visit www.intelliresponse.com

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