SOURCE: Intelliworks, Inc.

May 03, 2006 11:00 ET

Intelliworks Announces - iRM Essentials Addresses the CRM Needs of Smaller Schools and Departments

ROCKVILLE, MD -- (MARKET WIRE) -- May 3, 2006 -- Intelliworks, Inc., the leader in insight driven actionable CRM for higher education, announced today that it is launching a new version of its enterprise product specifically designed to meet the CRM needs of small to midsize schools as well as individual programs, and departments. The new iRM Essentials product provides the ability to quickly setup and operate a full-fledged CRM system at a lower price point, in a shorter amount of time, and in a hosted environment. "CRM is being embraced across all market segments of higher education and now with iRM Essentials we are providing the industry's most powerful 100% web based CRM solution for small to midsize organizations. iRM Essentials is indicative of how Intelliworks continues to create value across the full spectrum of CRM in higher education," said Dev Ganesan, President & CEO of Intelliworks, Inc.

The key value proposition of the iRM Essentials product includes:

--  Rapid deployment of CRM - Speed to the point of value creation
--  Predictable budget via fixed-price acquisition, deployment, and
--  Reduced implementation complexity and hassle free hosting
As a zero footprint and 100% web based solution, iRM Essentials provides key business process enabling features like:
--  Common Database - 360° View
--  Inbound and Outbound Communications
--  Marketing and Campaign Automation
--  Event Management - Web Registration Enabled
--  Build Online Forms - "Dynamic Form Builder"
--  Online Application and Requirements Processing
--  Content and Document Management
--  Ad-Hoc Reporting
--  Program and Marketing Dashboards
Intelliworks builds and sells the 'Intelliworks Relationship Manager (iRM)' as its flagship CRM technology suite. iRM has two distinct product offerings -- iRM Essentials for the small to midsize organization; whether a school, a department or even a group of programs and iRM Enterprise for larger university implementations that require greater performance, configuration, and scalability. Both iRM Essentials and iRM Enterprise are designed to build relationships with prospects, students, and alumni while offering administrators an intuitive, easy to use, process oriented CRM solution.

"Now more than ever, every type of institution in higher education can take advantage of what CRM provides as a technology platform for building and growing lifelong relationships," said John Pearson, Database Architectural Manager, Clark University.

About Intelliworks

Intelliworks, Inc. enables colleges and universities to raise their relationship capital by providing insight driven actionable CRM solutions that are tailored specifically for the higher education industry. Leveraging the Intelliworks solution, institutions of higher education realize superior results in their ability to manage strategic recruitment and admissions. The insight provided into building relationships with prospects, students, and alumni enables institutions to communicate with their key constituents in a more personalized and relevant manner. Intelliworks' solutions have evolved through a synergy of built-in best practices from Duke, Columbia, Harvard Business School, Oklahoma, UC - Berkeley, Dartmouth, Wharton, Tennessee, and others. As a 100% web-based application, Intelliworks offers attractive scalability for schools and can be implemented at a department, school-wide, or university level. Please visit for more information.

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