SOURCE: Intelliworks, Inc.

April 08, 2008 09:00 ET

Intelliworks and Rapid Insight Partner to Deliver Business Intelligence for Colleges and Universities

Leading Relationship Management Solutions Provider Forms Alliance With Automated Data Mining Expert to Help Institutions Predict Enrollment

ROCKVILLE, MD--(Marketwire - April 8, 2008) - Intelliworks, Inc., a leading provider of relationship management and marketing software built specifically for higher education, today announced a new partnership with Rapid Insight, a leading provider of data mining and predictive modeling software and solutions. Through the alliance, the two firms will enable colleges and universities to enhance recruitment and marketing efforts, and develop predictive, analytics-based models that will allow institutions to better target the best applicants and prospects.

"The combination of the Intelliworks Orion relationship management and marketing solution, and Rapid Insight's data mining capabilities, will provide an unparalleled way for colleges and universities to optimize enrollment management," said Michael Laracy, CEO, Rapid Insight. "Through the use of Rapid Insight's technology, institutions can prioritize how they focus on and respond to inquiries delivered by the Orion solution, thus providing them with a 360-degree view of their prospect-to-student funnel."

Once an institution captures inquiry data into the Intelliworks Orion system through either online or telephone contact, admissions and enrollment professionals can upload that data to Rapid Insight® to create predictive models that forecast the probability of each inquiry and applicant enrolling at the institution. This allows institutions to prioritize leads and create targeted follow-up campaigns through Orion, based on each applicant's probability of enrolling.

"We pride ourselves on delivering solutions that help enrollment and admissions professionals operate more efficiently and generate more inquiries, from better qualified prospective students, using fewer resources," said Todd Gibby, CEO, Intelliworks. "By partnering with Rapid Insight, we are helping our customers to operate with even greater efficiency by referring them to a solution that can help them analyze and prioritize inquiries to maximize their recruitment efforts."

About Rapid Insight

Rapid Insight Inc. ( delivers sophisticated admissions and enrollment solutions designed to significantly impact enrollment management. A leading provider of data integration and predictive modeling software and solutions, Rapid Insight has clients and partnerships with organizations throughout the United States.

About Intelliworks

Intelliworks, a leading provider of relationship management and marketing software for higher education, enables institutions to communicate effectively with prospects, applicants, students, and alumni. Orion's Web-based technology helps admissions and enrollment personnel improve operational efficiency because of its configurability and flexibility. Leading institutions around the globe leverage Intelliworks' solutions to generate revenue, increase enrollment and enhance departmental performance. Please visit

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