SOURCE: Intelliworks, Inc.
April 08, 2008 09:00 ET
Intelliworks and Rapid Insight Partner to Deliver Business Intelligence for Colleges and Universities
Leading Relationship Management Solutions Provider Forms Alliance With Automated Data Mining Expert to Help Institutions Predict Enrollment
ROCKVILLE, MD--(Marketwire - April 8, 2008) - Intelliworks, Inc., a leading
provider of relationship management and marketing software built
specifically for higher education, today announced a new partnership with
Rapid Insight, a leading provider of data mining and predictive modeling software and
solutions. Through the alliance, the two firms will enable colleges and
universities to enhance recruitment and marketing efforts, and develop
predictive, analytics-based models that will allow institutions to better
target the best applicants and prospects.
"The combination of the Intelliworks Orion
relationship management and marketing solution, and Rapid Insight's data
mining capabilities, will provide an unparalleled way for colleges and
universities to optimize enrollment management," said Michael Laracy, CEO,
Rapid Insight. "Through the use of Rapid Insight's technology,
institutions can prioritize how they focus on and respond to inquiries
delivered by the Orion solution, thus providing them with a 360-degree view
of their prospect-to-student funnel."
Once an institution captures inquiry data into the Intelliworks Orion
system through either online or telephone contact, admissions and enrollment professionals
can upload that data to Rapid Insight® to create predictive models that
forecast the probability of each inquiry and applicant enrolling at the
institution. This allows institutions to prioritize leads and create
targeted follow-up campaigns through Orion, based on each applicant's
probability of enrolling.
"We pride ourselves on delivering solutions that help enrollment and
admissions professionals operate more efficiently and generate more
inquiries, from better qualified prospective students, using fewer
resources," said Todd Gibby, CEO, Intelliworks. "By partnering with Rapid
Insight, we are helping our customers to operate with even greater
efficiency by referring them to a solution that can help them analyze and
prioritize inquiries to maximize their recruitment efforts."
About Rapid Insight
Rapid Insight Inc. (www.rapidinsightinc.com) delivers sophisticated
admissions and enrollment solutions designed to significantly impact
enrollment management. A leading provider of data integration and
predictive modeling software and solutions, Rapid Insight has clients and
partnerships with organizations throughout the United States.
Intelliworks, a leading provider of relationship management and marketing
software for higher education, enables institutions to communicate
effectively with prospects, applicants, students, and alumni. Orion's
Web-based technology helps admissions and enrollment personnel improve
operational efficiency because of its configurability and flexibility.
Leading institutions around the globe leverage Intelliworks' solutions to
generate revenue, increase enrollment and enhance departmental performance.
Please visit http://www.intelliworks.com.