SOURCE: Intelliworks, Inc.

October 20, 2008 08:00 ET

Intelliworks Unveils Program Management Extension

Web-Based Solution Designed to Enhance Course Marketing, Registration and Invoicing for Open Enrollment, Certificate and Non-Degree Programs

ROCKVILLE, MD--(Marketwire - October 20, 2008) - Intelliworks, Inc., a leading provider of relationship management and marketing software for higher education, today announced the launch of Intelliworks Program Management, a new extension to its core platform designed to enable program managers to handle course marketing, registration and payment processing for open enrollment, certificate and non-degree courses.

"The usage of CRM is moving rapidly beyond the admissions and development offices to include a more diverse set of institutional departments and programs at both the undergraduate and graduate level," said Nicole Engelbert, Lead Analyst, Datamonitor. "The Intelliworks Program Management extension offers open-enrollment and non-traditional programs the ability to consolidate disparate systems, and have on-demand access to all the tools needed to manage both the front-end and back-end administration of their programs through an intuitive, yet robust, interface."

Several graduate, continuing education and executive education programs are already leveraging Intelliworks Program Management, including:

--  ESADE Business School
--  Northwestern Law
--  Annenberg School for Communication at the University of Pennsylvania
--  Virginia Commonwealth University School of Business

Intelliworks Program Management offers a single solution that allows enrollment and admissions professionals for non-traditional, graduate and executive programs to create course iterations, process inquiries, complete registrations, automate workflow tasks and market courses.

"With Intelliworks Program Management we're looking forward to having the ability to easily make changes to student records, customize data fields and send out email campaigns to prospects and students," said Jana McQuaid, director of graduate studies in business at Virginia Commonwealth University. With Intelliworks Program Management, higher education institutions can:

--  Facilitate program, course and event registrations
--  Handle day-to-day contact management with individual students
--  Manage online inquiries and create program micro-portals
--  Process invoices and payments for program registrations
--  Measure the success of programs and track campaign effectiveness

"We want to provide program managers with the tools necessary to enhance demand generation for their courses and open enrollment programs," said Todd Gibby, CEO of Intelliworks. "Our comprehensive solution will allow schools like Virginia Commonwealth University School of Business to increase the visibility of their programs and manage their course offerings."

About Intelliworks

Intelliworks enables enrollment and admissions professionals to make purposeful connections with students through its Web-based relationship management, marketing and recruitment services. Leading institutions around the globe leverage Intelliworks' relationship management solutions for higher education to increase enrollment, enhance marketing performance and improve operational efficiency. For more information, visit,

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