Molson Dry

Molson Dry

October 16, 2006 16:43 ET

Intensely Refreshing News from Molson Dry: Molson Dry Launches New Web Platform and Joins Forces with CKOI's Webradio Stations

www.molsondry.com

MONTREAL, QUEBEC--(CCNMatthews - Oct. 16, 2006) - Always on the lookout for new trends and the latest in consumer fads, Molson Dry today unveiled its new molsondry.com Web platform and music partnership with CKOI and the latter's four (4) webradio stations. In the capacity of principal partner, Molson Dry is proud to offer these four (4) specialized radio stations (rock, dance, urban and Top 50) to the greater Dry community in a virtual environment bearing Molson Dry brand livery.

In addition to plunging surfers into a multisensorial, musically alive Web experience, molsondry.com is innovating in terms of Web/telephone convergence with its "Wake Me Up" and "Get Me Out" tools designed exclusively for mobile telephone users. Each consists of a pre-recorded telephone message that can be used as a wake-up call or to help someone get out of a delicate situation.

"With consumers turning in increasing numbers to the Web for information and entertainment, Molson Dry is pleased to provide, starting today, an interactive Web platform featuring bidirectional communication and music as one of the main components," explained David Poirier, Brand Manager, Molson Dry.

The site features a concept developed by Cossette Group's Fjord Interactive Marketing + Technology and is designed to be spot on with the "intensely refreshing" positioning of Molson Dry brand.



Credits

Production of molsondry.com site:

Agency: Fjord Interactive Marketing + Technology
Strategic Planner: Sebastien David
Project Coordinator: Derek Bradeen
Producer: Sophie Theberge

Promotion:

Agency: Blitz Direct, Data & Promotion
Account Director: Stephanie Charrette


Since its launch in 1989, Molson Dry has played a dominant role in entertainment circles in Quebec. Molson Dry indeed provides a leading forum for Quebec talent by sponsoring over 250 music events across the province, including Festival International de Jazz de Montreal, FrancoFolies de Montreal and Festival d'ete de Quebec.

About Molson Canada

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson Canada is proud to be the nation's preferred brewer. The company proudly offers the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson Canada also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft and Foster's Lager. Molson employs 3,500 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Canada is part of the Molson Coors Brewing Company.

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