SOURCE: Bombora

Bombora

February 22, 2016 09:00 ET

Intent Data Infused SmartPersonas™ Set to Supercharge B2B Content Marketing Strategy

New Partnership Delivers Bombora's Intent Data Insights to Cintell SmartPersonas™ to Empower Marketers With Critical Topics of Interest of Target Buyers

BOSTON, MA and NEW YORK, NY--(Marketwired - Feb 22, 2016) - Today, SaaS customer intelligence company Cintell announced an exclusive partnership with Bombora, the leading provider of intent and demographic data for Business-to-Business (B2B) marketers. Bombora's intent data insights are now immediately available within Cintell's SmartPersona™ Customer Intelligence Platform, arming marketers with key topics of interest across industries for each of its buyer personas.

According to B2B sales and marketing analyst firm, SiriusDecisions, the top challenge for B2B marketers when creating buyer-centric content is a lack of persona-based insights. The Bombora Cintell partnership solves this problem for content marketing teams by identifying the most relevant business topics for a given persona segment based on industry-level intent.

"We are thrilled to partner with the leaders in B2B intent data to bring these important external content insights to Cintell users and partners," said Cintell co-founder and CEO Apparao Karri. "B2B organizations spend millions each year developing content and campaigns for audiences. With this partnership, marketers can now understand what will best resonate with each of their persona segments, crafting relevant and more effective marketing messages."

Bombora's co-op of premium publishers monitors approximately 9.3 billion monthly interactions across 1.2 million companies on 2,500 topics. These insights are available within each Cintell SmartPersona™ giving users access to an unprecedented collection of intent data to understand the most critical, top-of-mind issues for their audiences.

"This is a brand new type of analysis for Bombora -- it's the first time our intent data has been used to provide a view of trending topics by industry," said Bombora founder and CEO, Erik Matlick. "Having this view will enable marketers to, first and foremost, build out richer customer personas and use these insights to develop more effective content strategies and execute more contextually relevant account-based marketing campaigns.

Matlick added, "More broadly it fuels the conversion of marketing and sales. Using Cintell's intent data infused SmartPersonas™ enables marketing and sales to identify and develop strategies to 'close the loop' with their top prospects. In the long term, it could also aid the understanding of industry purchasing cycles through historical analysis."

In a recent industry benchmark study conducted by Cintell, companies who exceeded lead and revenue goals were found to be nearly twice as likely to include content topic preferences in their personas than companies who missed lead and revenue goals.

To learn more about the Cintell and Bombora partnership, please visit http://cintell.net/cintell-bombora

About Cintell:

Cintell is a SaaS technology company on a mission to help businesses better understand their buyers. The company's cloud-based customer intelligence solution enables companies to compile a rich buyer knowledge base and easily share the insight with stakeholders, making customer-centricity available and relevant for the whole organization.

The proprietary Cintelligence™ process works by allowing businesses to capture and analyze voice-of-customer research, add actionable third-party data, continuously validate and maintain these insights, and publish live, digital SmartPersonas™. With integrations into existing business workflows and systems, Cintell aggregates and delivers rich, contextual customer insights companywide.

The company was founded in Boston in 2014. For more information visit http://www.cintell.net, visit us on Facebook or follow us on Twitter.

About Bombora:
Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in market for which products. The source of this data is the first cooperative of Premium B2B Media companies. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.

Bombora is a privately funded, profitable, global company based in New York City.

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