SOURCE: Customer Acquistion Network

November 16, 2007 08:00 ET

interCLICK Catapults to Nation's Top Ten Ad Networks

interCLICK Ranked Fastest-Growing Ad Network Again in October, With 182% Increase in Total Unique Visitors; Groundbreaking Transparency and Partnerships With Global Advertisers & Publishing Powerhouses Drive Stellar Growth

FT. LAUDERDALE, FL--(Marketwire - November 16, 2007) - Customer Acquisition Network, Inc. (OTCBB: CACN), an emerging pay-for-performance, multi-channel Internet marketing company, reported its recently acquired interCLICK ad network is, once again, THE fastest-growing Internet ad network in the U.S., according to leading Internet audience tracker, comScore. interCLICK's reach expanded by 16.3 million unique visitors in October, an increase of 182%, which moved it to the number 10 position in the ad network rankings. This growth rate is more than double the second ranked network.

interCLICK continues to gain popularity with advertisers because it is the only ad network that provides full site-by-site disclosure and reporting. Traditionally, networks buy advertising inventory on a large number of web publishers without providing their clients insight into which websites are delivering traffic or the performance of each site. However, interCLICK clients enjoy the unique ability to choose which sites will display their ads and receive performance reports on a site-by-site basis.

Transparency from networks has become the number one concern among both agencies and large brand advertisers for a number of reasons. The importance of transparency begins with the agency planning process. Media planners must understand the demographic and geographic makeup of the audience that the network offers by knowing which sites comprise the network. This enables advertisers to gauge whether or not a particular network has aggregated the audience they seek. If the advertiser's brand requires it only associates with specific types of placements, like premium sites, then knowing exactly which sites will be delivering impressions also helps protect the integrity of the brand.

Because interCLICK's unique transparency mitigates concern that an ad could be placed on an unintended site, large ad agencies are flocking to the interCLICK Ad Network. interCLICK now reaches 98 million unique U.S. visitors per month -- almost 54 percent of the U.S. online population -- with impressions per month exceeding five billion.

interCLICK's success also can be attributed to its ability to attract major business partnerships with some of the world's largest Internet publishers and advertisers. interCLICK's unique approach takes inefficiencies out of the buyer-seller dynamic, allowing advertisers to measure response rates in their preferred metric, whether it be clicks, leads or sales.

"interCLICK is revolutionizing the way online advertising is purchased through ad networks," said Michael Katz, founder and president of interCLICK. "Before interCLICK, advertisers were unable to pinpoint exactly which websites attract a high percentage of the target audience they are trying to reach based on their desired metric. interCLICK empowers the advertiser to reach the exact target audience by offering unparalleled transparency and a suite of advanced targeting capabilities that ensure brand metrics are achieved, and without sacrificing reach or quality. It's this fundamental differentiator that allows online advertisers to realize better ROI, while still being able to target the premium websites."

Customer Acquisition Network was recently formed and brought public by a team of industry veterans looking to build the first fully integrated, pay-for-performance, multi-channel Internet marketing company. The purchase of interCLICK by Customer Acquisition Network follows a recent trend of similar high profile acquisitions, like Blue Lithium and Right Media by Yahoo!, DoubleClick by Google, 24/7 Real Media by WPP, Takota by AOL, and aQuantive by Microsoft.

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than two million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com.

About interCLICK

interCLICK.com operates the interCLICK Network, a highly targeted contextual marketing network designed to balance the interests of publishers, advertisers and users. The interCLICK Network combines advanced contextual awareness technology with a large base of top tier publisher sites to create a highly effective advertising platform. interCLICK's unique model delivers dramatically higher response rates than traditional ad networks, helping advertisers increase brand awareness, catalyze customer action and improve ROI on their advertising spend. The end result is that the user appreciates the targeted content, the advertiser has a significantly improved return on investment, and the publisher shows higher quality and better paying ads. interCLICK is a wholly owned subsidiary of Customer Acquisition Network, Inc. For more information about the interCLICK Network, visit www.interclick.com.

About Customer Acquisition Network

Customer Acquisition Network, Inc. is an emerging leader in the Internet multi-channel, pay-for-performance network business. Customer Acquisition Network was formed to build an integrated, multi-channel network that provides advertisers the ability to drive high-volume, high-quality customer leads and acquisitions, and refocus ad dollars quickly based upon ROI. For more information about Customer Acquisition Network, visit www.customeracquisitionnetwork.com.

Contact Information

  • Company Contact:
    Devon M. Cohen
    Chief Operating Officer
    Customer Acquisition Network, Inc.
    Tel: 954-712-0000

    Investor Relations:
    Scott Kitcher
    Liolios Group, Inc.
    Tel: 949-574-3860
    Email Contact

    Media Contact:
    Laura Finlayson
    Avalanche Strategic Communications
    Tel: 201-488-0049
    Email Contact