SOURCE: NetPlus Marketing

January 23, 2007 15:07 ET

Interactive Ad Agency NetPlus Marketing Redesigns Web Site for -- Underwear and Fashion Apparel Brand for Men

CONSHOHOCKEN, PA -- (MARKET WIRE) -- January 23, 2007 -- NetPlus Marketing has revamped the e-commerce Web site for men's fashion underwear and fashion apparel brand Undergear®, a business unit of Hanover Direct, Inc. Launched on January 4, 2007, the enhanced site boasts a modern, sophisticated look and feel, as well as updated navigation and shopping tools to make the online shopping experience easy and enjoyable.

"Intimate apparel is a huge segment of the overall e-commerce landscape," said Denise Zimmerman, president and chief strategy officer of NetPlus Marketing. "We have the privilege of working with multiple brands in this area and are particularly excited about the re-launch of The new site supports the current brand community while offering the flexibility and foundation for the brand to reach out to new customers and markets. The improved design and functionality showcases the synergy of strategy and creativity focused on business objectives that are core to NetPlus' interactive solutions."

The revamped site features a "Shop by Brand" option, highlighting the latest offerings from brands such as Undergear®, Rufskin®, Unico® and Puma®, in addition to a "Shop by Department" option, which organizes products into swimwear, workout wear, new products and complete outfit sections. The shopping functionality features AJAX technology that enables a more engaging, interactive and efficient shopping experience.

The design is in line with Undergear's target audience -- the fashion-forward active modern man. The design elements are sleek and edgy, and the content has been expanded to include lifestyle features. New lifestyle sections on the site include "A Model Life," which includes exclusive interviews, interesting facts and upcoming projects from the most popular Undergear® models and "Urban Hot," which includes hot local destinations, restaurants and clubs from the month's featured city -- all of which are determined by Undergear® customers who leave reviews and recommendations.

Customers can also sign up for exclusive online promotional offers, join the International Male/Undergear Advantage Club -- a savings program where club members receive free standard shipping on all purchases for a full year -- receive a catalog, sign up for the Undergear e-newsletter and more.

Editor's Note: Undergear® will be celebrating the launch with a bash at T Nightclub in New York on Thursday, January 25. If you'd like to receive an invitation, please contact Jennifer Wike at 919.833.9975 or

About Undergear®:

Undergear® is one of the leading catalog and online retailers for men's fashion underwear, active wear and workout wear for fitness-focused men around the world. By making men's body basics fun and fashionable again, Undergear® is perfect for today's body- and fashion-conscious male. Undergear® is available by direct mail catalog, via telephone at 1-800-853-8555 or online at Undergear® is a business unit of Hanover Direct, Inc., a leading direct marketing company with a focus on catalog and internet retailing.

About NetPlus Marketing:

NetPlus Marketing is a top 50 full service interactive agency. Celebrating 10 years of success, NetPlus Marketing creates programs that have measurable impact on their clients' marketing and business objectives. NetPlus has been delivering award-winning, online marketing and advertising programs since 1996 for clients such as Aramark, Hanover Direct, Inc., Harriet Carter, Limited Too, Nature Made, Rita's Water Ice Franchise Company LLC, Toll Brothers, Inc., Universal Studios, and other discerning marketers. To learn more visit:

Contact Information

  • Media Contact:
    Morgan McDowell
    blast! PR for NetPlus Marketing
    919-833-9975 x.12
    Email Contact