BERLIN, GERMANY and SAN FRANCISCO, CA--(Marketwired - Feb 19, 2014) - adjust by adeven, a leading international application analytics and tracking firm, today announced that interactive digital entertainment industry veteran executive Bernard Stolar has joined the company's Board of Advisors. Stolar will assist adjust management in the strategic direction of the company in North America, Asia and entry into new industry verticals.
"Every major social network, media organization and games publisher is seeing dramatic growth in mobile and our exploding business in North America and Asia reflects this trend," said Christian Henschel, co-founder and CEO of adjust. "Bernard Stolar brings us incredible hands-on experience in managing the growth we are experiencing. We're looking forward to his strategic guidance in this exciting phase of our company's development."
"adjust by adeven is the leader in Europe and they're already working with major international brands like Viacom, Universal Music, Axel Springer, Kingsoft, Vivaki and Buzzfeed as they begin to seriously ramp revenues in this market," said Stolar. "I'm looking forward to working with Christian and the team to help the company accelerate growth and move quickly and confidently in developing the strategic partnerships that will make them the leading company in the space."
Stolar has been a leader in the interactive and video game industry for more than 30 years. He has served as executive vice president of PlayStation, where he led third party relations and business development. Previously, he headed the team responsible for the launch of the Sega Dreamcast as president of Sega of America, the most successful commercial console launch in the history of gaming. Stolar also served in a role created by Google to tap his strategic leadership skills as their Games Evangelist, responsible for all video game and in-game advertising following the acquisition of his company, Adscape. Currently, Stolar is CEO of West End Interactive, a strategic consulting company helping clients find new opportunities in the interactive and digital distribution markets.
adjust by adeven is a mobile application tracking and analytics company based in Berlin and San Francisco that provides app businesses of all sizes with a comprehensive business intelligence platform. As an official Facebook measurement partner that is also integrated with over 150 other networks worldwide, we ensure that marketers and publishers know exactly how their app is performing, absolutely anywhere that they choose to market it. Our BI platform displays understandable and actionable metrics on a streamlined dashboard offering key insights into in-app behavior to reveal any campaign's most promising marketing sources. adjust is backed by investments from Target Partner, Capnamic Ventures and Iris Capital. Meeting highly stringent EU privacy laws, adjust is fully ePrivacy compliant.