SOURCE: Siteworx, Inc.

Siteworx, Inc.

January 20, 2011 17:13 ET

Interactive Customer Engagement for Marketing Leaders: How to Organize for Success

Complimentary Siteworx Webinar Featuring David Nickelson, PsyD, JD, Director of Digital Engagement

RESTON, VA--(Marketwire - January 20, 2011) - If you're like most marketers, creating an interactive customer engagement strategy is likely one of your top priorities in 2011. But ensuring a cohesive, brand-affirming experience for your customers across all touch-points -- Web, mobile, phone, email -- can extract a high cost. Assembling the right people in the right roles within your marketing team is the first step in your roadmap to success.

But how do you determine which marketing skills are most important? And, if you have the right people, how do you determine the metrics that are most meaningful for your business?

Join Siteworx on Thursday, January 27 at 1 p.m. ET for a webinar that will help you navigate the critical decision points: from evaluating current team member skills; to defining new digital roles and responsibilities; to gaining senior leadership support for your decisions.

Interactive Customer Engagement for Marketing Leaders: How to Organize for Success will share a framework for assessing and evolving your marketing organization in light of your interactive customer engagement goals, including:

  • How to measure current aptitudes, skills, and abilities within your marketing organization
  • How to evaluate the efficacy of current marketing investments
  • An approach to gathering senior management feedback and support
  • Tips for communicating and collaborating with HR
  • Tools for communicating necessary changes to your organization structure and processes for getting your team on board

Webinar Presenter

Dr. David Nickelson is Director of Digital Engagement at Siteworx, where he leads a team that integrates and applies extensive digital, marketing, communications, and behavioral learning and expertise to all aspects of Web design and development, including mobile applications, social media strategies, CMS, enterprise search, e-commerce and analytics.

Prior to Siteworx, David served as the Director of Internet Strategy & Operations at the American Diabetes Association, a $200 million voluntary health association. David transformed the way online visitors connected and engaged with the organization, and the way the organization stewarded its constituents into deeper, multivariate and multichannel relationships. He was responsible for all aspects of national eCRM, online content management, ecommerce, email/electronic marketing and online success measurement metrics.

About Siteworx, Inc.
Siteworx is an award-winning interactive agency with deep roots in Web content management (WCM), search and analytics solutions, and Web strategy. Through an unparalleled combination of design and technology expertise, Siteworx helps interactive marketers, Web strategists and technology leaders achieve measurable business results. By designing and building elegant, addictive and enduring Web and mobile experiences, Siteworx delivers improved online performance to an impressive roster of clients including NPR, the American Diabetes Association, National Geographic and U.S. News & World Report. Siteworx is a Microsoft Gold Certified Partner. For more information, please visit: Follow Siteworx on Twitter @Siteworx.

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