SOURCE: Amadesa


September 28, 2010 08:45 ET

Interactive and E-commerce Marketing Veterans Lauren Freedman, Matt Spiegel Join Amadesa Advisory Board

CHICAGO, IL--(Marketwire - September 28, 2010) - Amadesa (, the first company to deliver a single platform for website personalization solutions to improve conversion and engagement activity, today announced the formation of an advisory board to provide industry perspective as Amadesa accelerates its growth and expands its product line. Matt Spiegel, CEO of Omnicom Media Group Digital, and Lauren Freedman, founder and president of the e-tailing group, have joined the board as its first members. 

"Lauren and Matt are pioneers in the digital marketing and e-commerce fields and have a holistic understanding of the cross-channel experience. We look forward to strategizing with them and applying their insights to continue to exceed our customers' expectations and meet the changing dynamics of the online landscape," said Rita Brogley, CEO of Amadesa.

In addition to leading global digital initiatives across the Omnicom Media Group, Spiegel is responsible for the development of Omnicom Media Group's Trading Desk. Freedman, a cross-channel retail consultant and seasoned e-commerce veteran, advises clients on merchandising, strategy and customer experience best practices while developing thought leadership and go-to-market strategies for top technology companies.

Spiegel is an early pioneer in interactive marketing and believes website testing and personalization solutions offer a clear ROI for a wide variety of online businesses. "Technology enables analysts and marketers to figure out how to best invest their marketing dollars," said Spiegel. "Amadesa offers online businesses tangible solutions to understand who their website visitors are and how to engage and convert them into long-term customers. I look forward to sharing my perspective as Amadesa continues to develop solutions that allow marketers to improve the performance of their digital assets."

Freedman said, "I joined the Amadesa advisory board because their testing products are critical to effectively merchandise and market online. Amadesa's customer-centric dedication, strategic ability to assist retailers to optimize their budgets and bottom line, coupled with a passion for their product, truly mirrors our approach at the e-tailing group where over-delivering and performance drives success."

By soliciting perspectives from trusted industry veterans, Amadesa expands its understanding of what online marketers value and uses this insight as a basis for developing innovative products that deepen engagement with website visitors, provide critical data for strategic decisions, increase conversion rates and maximize ROI.

About Amadesa 
Amadesa is the first company to deliver a software-as-a-service (SaaS) solution focused on delivering a dynamic website of one through personalization and automated content delivery. The Amadesa Customer Experience Suite™ offers end-to-end testing and personalization products to help online businesses maximize revenues, enhance customer engagement, increase conversions and improve marketing ROI. Learn more at

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