SOURCE: Deep Focus

November 30, 2006 13:50 ET

Interactive Marketing Agency Deep Focus Wins First Place for HBO's "Interview With Ari" Campaign at the Billboard DEMMX Awards

Deep Focus Also Announces First Emmy Nomination for the Multi-Award-Winning HBO/Sopranos Campaign: "Sopranos: Crime. Organized."

BROOKLYN, NY and LOS ANGELES, CA -- (MARKET WIRE) -- November 30, 2006 -- Last night at the Digital Entertainment Media + Marketing (DEMMX) awards in Los Angeles, the interactive marketing and advertising agency Deep Focus took home a first place win for its "Interview with Ari" campaign, which allowed audiences to conduct a job interview with everyone's favorite Hollywood agent, the HBO series "Entourage's" Ari Gold. "Interview with Ari" was the winner in the Most Innovative Use of Technology for Advertising category. Extensive use of artificial intelligence delivered via streaming flash video created a conversational experience that kept audiences thoroughly engaged while building excitement for the series premiere.

Another Deep Focus' award-winner, "The Sopranos: Crime. Organized.," also created for HBO, was nominated in the same category at the DEMMX awards. Launched in February 2006, this was the first-ever interactive "Geo-visual" marketing campaign, and kicked-off the sixth season of the lauded HBO series. The centerpiece of the campaign was a Google Maps "mash-up," showing real world locations coupled with video of the actual scenes of key events from the series' fifth season.

Deep Focus' hallmark is highly creative, unique, engaging and well-executed interactive advertising, marketing, and promotional campaigns. The company has won several digital entertainment awards throughout the year. The HBO/Sopranos campaign has received the Gold Award in the Super-Rich Media category at the MIXX Awards in September; a first place at Promo Magazine's PRO Awards in October for Best Use of Interactive Media or Electronic Direct Marketing; and a runner up award at the OMMA Awards in September.

Deep Focus also announces the company's first Emmy Nomination in the category of Outstanding Achievement in Advanced Media Technology for the Non-Synchronous Enhancement of Original Television Content, also for the HBO campaign "The Sopranos: Crime. Organized."

Ian Schafer, Deep Focus' CEO, states, "Deep Focus is proud to bring home these prestigious awards on behalf of our client, HBO. We are faced with the challenge of developing marketing programs that audiences talk about -- just as they do with the series. In rising to meet these challenges, the results have been staggeringly effective. Together, with HBO, we have succeeded in not only creating tremendous buzz and word-of-mouth about these programs amongst viewers, but amongst our peers. We are grateful for and honored by these awards and recognition."

About Deep Focus

Founded in 2002, Deep Focus ( develops impactful online advertising campaigns, effective cross-media advertising strategies, buzz-generating virals and websites, integrated promotions, online public relations, word-of-mouth marketing strategies, and good karma for the entertainment and lifestyle brand industries. Deep Focus has launched hundreds of successful (and award-winning) campaigns and strategies for clients such as HBO, Nike, Bacardi USA, Estée Lauder, Court TV, MTV, Twentieth Century Fox, The Weinstein Company, Dimension Films, New Line Cinema, Miramax Films, Fox Searchlight, Picturehouse, Universal Music, Interscope Records, Geffen Records, Island/Def Jam Records, RCA Records, Jive Records, and Zomba Records. Headquartered in New York, with offices in Los Angeles, Deep Focus, Inc. is privately held with over 60 employees.

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