SOURCE: Covario, Inc.

Covario, Inc.

Covario, Inc.

August 18, 2011 08:00 ET

Interactive Marketing Agency Ozone Online Chooses Covario Organic Search Insight to Support Its Global SEO Client Base

Multi-Language Capability Key to Selecting the Automation Solution for SEO Reporting, Auditing and Actionable Recommendations

SAN FRANCISCO, CA and SAN DIEGO, CA--(Marketwire - Aug 18, 2011) - Ozone Online, a San Francisco-based interactive direct marketing agency, has selected Covario Organic Search Insight™ to enhance the SEO (search engine optimization) services offered to clients in the health care, technology, and software industries.

Organic Search Insight is a complete SEO diagnostic and reporting platform. The Web-based enterprise solution is designed to help agencies scale SEO operations through automated content audits, link analyses, simplified data integration, and comprehensive reports on search engine rank, website traffic, conversions, and link building activities, among other key data points.

The platform is powered by the patented Covario Audit Score™, the first SEO health score patent of its kind in the marketing software industry, which provides actionable insights for defining the most effective SEO strategies.

Sean Shoffstall, vice president of innovation and technology at Ozone Online, sought an advanced automation solution to enhance the SEO programs of its increasingly global client roster. His firm selected the Covario solution from among several considered due in large measure for its ability to support SEO programs worldwide. Currently, the software platform is used by thousands of brands in more than 55 countries and in 25 distinct languages.

"We researched a number of SEO solutions and found that Organic Search Insight is the most advanced technology available in this space," Shoffstall said. "In addition, Covario is the only software provider to offer such an advanced solution with its multi-language, multi-country flexibility on a stand-alone basis, which was perfect for our needs."

Another key benefit of Covario Organic Search Insight is that it frees up valuable time and resources for the agency team and the clients to focus on strategic campaign development, program execution, and growth opportunities.

"In today's highly competitive advertising environment one of the greatest operational challenges lies in collecting and integrating the ever increasing volume of data that can overwhelm marketing executives and agency strategists alike," said Lionel Largaespeda, Covario's vice president of agency relations. "Covario offers automation solutions to make SEO scalable and efficient for SEO agencies."

Covario currently ranks as the nation's largest independent SEM (search engine marketing) and SEO provider, offering SaaS-based software systems and digital marketing services. The San Diego-based firm offers global enterprise solutions for paid search advertising, organic search marketing, social media integration, display advertising, and cross-media attribution analysis. The company's growing customer base includes world leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods. More information about Covario is available at

For nearly 20 years, Ozone Online has been providing a host of interactive direct marketing services, including online demand generation (both from SEO and paid search programs), website development, display advertising, digital direct mail, lead nurturing, and online sales support. The firm employs a team of 35 online marketing and advertising professionals in the Bay Area. More information about Ozone Online is available at

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