SOURCE: Interactive Motorsports & Entertainment Corp.

December 04, 2006 09:00 ET

Interactive Motorsports' Reactor Simulators Chosen for High Profile NASCAR Mobile Marketing Programs for 2007

INDIANAPOLIS, IN -- (MARKET WIRE) -- December 4, 2006 -- Interactive Motorsports and Entertainment Corporation (OTCBB: IMTS) announced today that two of NASCAR's automobile manufacturers will be featuring the new Reactor simulators within their 2007 mobile marketing plans. The announcement came from William R. Donaldson, Chairman and CEO.

Exhibit Enterprises of Rochester Hills, Michigan, has been contracted by Dodge Event Marketing to operate two Reactor Mobile Experience units throughout the 2007 season. Each Reactor Mobile Experience features four Reactor simulators within a 48 foot customized trailer, and includes marketing features such as database collection, race results sheets and couponing options.

Brand Promotions of Carson, California, has been contracted to operate the Toyota Pit Pass Experience, a NASCAR fan experience that will be exhibited at all NASCAR Nextel Cup events for 2007. Toyota is making its NASCAR Nextel Cup debut in 2007, and their fan experience will feature four of the Reactor simulators.

"These two transactions represent increased revenues for the Company and the continuance of a leadership position in the mobile marketing segment of our business category," commented Donaldson.

For more information on IMTS, visit www.SMSonline.com

Forward-looking statements

Except for historical information contained herein, the statements in this Press Release are forward-looking statements that are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements, and the business prospects of Interactive Motorsports and Entertainment Corporation, are subject to a number of risks and uncertainties that may cause the Company's actual results in future periods to differ materially from the forward-looking statements. These risks and uncertainties include, among other things, the outlook of the economy and the effect on future revenues, access to and cost of capital, uncertainty of new product development, competition, and dependence on updated technology and licenses and leases.

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