SOURCE: Rapt Media

Rapt Media

May 20, 2014 10:00 ET

Interactive Video Bringing the 'Cool' Factor: Rapt Media Named a Cool Vendor in Gartner Report 2014

Interactive Video Company Selected for Cool Vendor Report 2014 in Content Management Category

BOULDER, CO--(Marketwired - May 20, 2014) - Rapt Media, the fastest and easiest way to create world-class Interactive Videos, has been included in Gartner's Cool Vendor Report 2014 in the Content Management category. Each year, Gartner identifies new Cool Vendors in key technology areas and publishes a series of research reports highlighting these innovative vendors and their products and services. Gartner selected Rapt Media as one of this year's cool vendors.

A Gartner Cool Vendor is an innovative company that has original and interesting technologies or services -- a definition that appropriately describes Rapt Media and its technology, which includes its patent-pending Site Pairing technology that solves what was a costly and fractured online experience by breaking down the wall separating online video from website capabilities. When a viewer clicks on a Rapt Media video with Site Pairing, the website around the frame responds; and when a user clicks on the website, the video responds. Whether responsible for developing premium brand marketing videos, shoppable video campaigns, interactive corporate trainings and tutorials, or high-end video microsites, Site Pairing presents an entirely new solution for captivating audiences and measuring that engagement.

"We believe being named a Cool Vendor by Gartner is an honor, and we're proud to be included in a group that is considered one-of-a-kind and exciting," said Erika Trautman, CEO and co-founder of Rapt Media. "We humbly agree -- Interactive Video can bring any brand that 'cool factor' by offering endless possibilities of memorable and, more importantly, profitable engagements with customers. From entertainment to ecommerce to human resources, we've helped a number of companies find ways to use Interactive Video to connect with their customers and bring in sales."

Rapt Media's Interactive Video (IV) technology is proving to advertisers and marketers that it's not just the high number of views that brings in leads -- it's the high-value, high-conversion views that bring in leads. Rapt Media's IV technology delivers a new, more effective method of marketing, which has proven to engage viewers better and for longer, turning those viewers into high-value customers.

Case in point, a Rapt Media-powered IV recently generated extremely high conversion rates for SGOSS, a charity that recruits volunteers with transferable business/management skills to become volunteer school governors to drive school improvement in England. With Rapt Media's IV, the company beat its registration goal by 1,157 percent and beat its application target by 972 percent. More examples of real Interactive Video campaigns for each use case can be found here.

Whit Andrews, Vice President and Distinguished Analyst in Gartner Research, conducted Rapt Media's research in the Cool Vendor Report.

Cool Vendors for Content Management, 2014, Kenneth Chin, Gavin Tay, Mark Gilbert, Mick MacComascaigh, Karen Shegda, Whit Andrews, May 9, 2014.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Rapt Media
Rapt Media is the fastest and easiest way to create world-class Interactive Videos (IV) and is fundamentally changing how companies engage their customers online. With its suite of powerful browser-based solutions and team of digital media experts, Rapt Media makes it possible to create highly engaging, Interactive Video experiences at scale that deliver a better return on investment than standard video.

Based in Boulder, Colorado, Rapt Media's IV solutions transform online videos into clickable experiences that harness the power of the Internet -- resulting in highly immersive content for marketing, sales, training, education, and entertainment. Rapt Media -- Driving Interactive Video.

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