SOURCE: Pitchtime, Inc.

January 05, 2016 06:00 ET

Interactive Video Startup Pitchtime Debuts at CES 2016

Pitchtime Teams With Tech Journalist Jennifer Jolly to Create Premium Video Content for Direct Response Live From Consumer Electronics Show

LOS ANGELES, CA and LAS VEGAS, NV--(Marketwired - Jan 5, 2016) - Interactive video startup Pitchtime and leading consumer tech journalist, Jennifer Jolly, are teaming up to deliver custom premium video content live from the show floor at this year's Consumer Electronics Show in Las Vegas. CES 2016 is the world's premiere event for showcasing technology and Pitchtime's network of direct response content will transition audiences everywhere from passive viewers to active consumers.

Founded by Randall Chalawsky, Pitchtime began as a concept from a mobile application development lab as an MBA student at the University of Southern California. Chalawsky, a former executive with HBO and Levity Entertainment Group, believes Pitchtime offers organizations the power of selling directly to consumers by leveraging global digital audiences with the right video content at the right time.

"Consumers expect content to be relevant and engaging, and so what better place than CES to highlight the latest and greatest products with live interactive content distributed across multiple platforms," said Chalawsky. "It's an understatement to say that communication channels are crowded with more and more messaging, and have become fragmented with digital contributors. We saw a need to create premium authentic content with the voice of trusted personalities, that rises to the surface with quality information and entertainment value. We're changing the rules when it comes to direct response technology and disrupting an industry that accounts for tens of billions dollars annually in the US."

"CES is an annual event of innovation and technology disruption," said Jolly, an Emmy-award winning consumer technology columnist for the New York Times, USA Today, and a contributor to the Today Show. "People can now push a button and order nearly any product they want off of the internet. But when it comes to engaging, informative video content for business there's a giant disconnect. I hate being 'sold' something, but I love finding out about new products in this new way, asking questions and even buying something right then and there. Pitchtime's platform puts people, personalities, and information in video to drive direct response in a way we haven't seen before."

The Pitchtime Platform

Pitchtime is the only direct response platform that premieres daily live video broadcasts and direct response events where audience members can view the infotainment on a mobile or desktop environment and seamlessly purchase products and services through an easy opt-in interface.

Pitchtime's direct real-time platform, makes it easy for online personalities to broadcast, interact and sell to followers with an on-demand capability. It allows online personalities to create their own custom media channel for promoting and selling products directly to their followers. Brands collect buying and product information from their audience and brand control is improved through authentic, premium video content that's distributed direct to consumer.

Drivers of Pitchtime include:

  • Social and digital channels enable influencers and publishers to sell direct to consumers
  • Cable unbundling and OTT channels have create pathways to target consumers through narrowcasting
  • Video out performs other visual advertising
  • Publishers and brands are underserved with premium video content.

According to Chalawsky, Pitchtime has built an alpha platform and is activating publisher and talent partnerships throughout 2016, as well as launching their marketplace solution. The company is scheduled to appear at the Shoptalk tech event for next generation commerce sponsored by the founders of Money 20/20.

About Pitchtime

Pitchtime is a Los Angeles-based early stage startup building an interactive video platform with direct response capability to premiere personalities and products, gathering proprietary data to optimize dimensions of monetization.

For more information, call 310-403-4813. Email for information to randall@pitchtime.com

Contact Information

  • Contact:
    Dan Chmielewski
    Madison Alexander PR
    714-832-8716
    949-231-2965
    dchm@cox.net