SOURCE: Interana


March 08, 2016 12:42 ET

Interana CEO to Speak at Structure Data and Strata + Hadoop World

Big Data Pundits to Discuss How Behavioral Analytics Is Redefining Businesses, Including Marquee Interana Customer Tinder, in the Digital Era

REDWOOD CITY, CA--(Marketwired - Mar 8, 2016) - Interana, the behavioral analytics solution for event data at scale, today announced its participation in two leading Big Data industry events: Structure Data in San Francisco, Calif., on March 9-10, and Strata + Hadoop World in San Jose, Calif., on March 28-31.

At Structure Data, Interana CEO, Ann Johnson, will participate in a panel session on "Redefining analytics for the 21st century business." Moderated by big-data pundit and former Fortune and GigaOm journalist Derrick Harris, the session will look at how innovative approaches to behavioral analytics can provide immediate insights into enormous data sets.

At Strata + Hadoop World, Johnson's session, "Tinder Case Study: How to Hook Up Your Event Data for Behavioral Insights," will explore how Tinder employed Interana's behavioral analytics solution to add new features to its core app, implement its first paywall and boost business operations. The session will help attendees understand how behavioral analytics, offered through self-service functionality at speed and scale, helped Tinder's marketing team leverage data on a daily basis to increase conversion, deepen engagement and maximize retention. Johnson will also explain how Tinder used the solution to launch and measure the performance of features such as its new Super Like.

Structure Data: Redefining Analytics for the 21st Century Business
Ann Johnson, CEO and co-founder, Interana
Mike Driscoll, CEO, MetaMarkets
Derrick Harris, head of content, Structure Data (moderator)  
When: Thursday, March 10, at 9:45 a.m. PT
Where: Mission Bay Conference Center, San Francisco, Calif.

Additional Details:

About Structure Data: Structure Data explores how the world's leading companies are using data to evolve their businesses for the 21st century. The event will feature interviews with enterprise data decision-makers, as well as the executives driving the world of Big Data software and the researchers taking technologies like artificial intelligence from the lab to our living rooms.

Strata + Hadoop World: Tinder Case Study - How to Hook Up Your Event Data for Behavioral Insights
Ann Johnson, CEO and co-founder, Interana
When: Wednesday, March 30, at 11:50 a.m. - 12:30 p.m. PT
Where: Room LL21 C/D, San Jose Convention Center, San Jose, Calif. Event attendees can also visit Interana executives at Booth #723 on the exhibitor floor.

Additional Details:

About Strata + Hadoop World:  Strata + Hadoop World brings together data scientists, analysts, and executives to discuss emerging techniques and technologies by dissecting case studies, developing new skills through in-depth tutorials, sharing emerging best practices in data science, and imagining the future.

Interana empowers businesses such as Microsoft, Tinder, Sonos, Imgur and others with a behavioral analytics solution for event data at massive scale. Interana is the key to unlocking insights that help companies build the right strategies to acquire new customers, deepen engagement and reduce churn. Interana makes these insights accessible to everyone in the organization with a truly self-service experience that fulfills the need for data-informed insights and access without complicated code. The Interana solution is self-service end-to-end; It answers questions about conversion, usage metrics, root cause analysis and more in seconds with behavior-based tools such as cohorts, funnels, metrics and sessions. The visual and interactive interface makes it quick and easy to ask questions across trillions of events, enabling effortless ad hoc answers to the dozens of important questions people have on a daily basis.

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