SOURCE: Interana


September 28, 2015 09:00 ET

Interana to Speak at Strata + Hadoop World 2015

CEO to Discuss How to Talk to Your Digital Customers

REDWOOD CITY, CA--(Marketwired - Sep 28, 2015) - Interana, the behavioral analytics solution for event data at scale, today announced that the company will participate in Strata Conference + Hadoop World 2015, taking place Sep 29 - Oct 1, 2015 in New York, NY. At booth #410, Interana will demo its fast and scalable event-based behavioral analytics solution, which allows users to answer critical business questions about how customers behave and products are used. Interana will also hand out free Google Cardboard VR viewers to booth visitors, so they can explore the product further.

Interana is the behavioral analytics solution for event data at scale. It is the next step beyond just reporting numbers, it delivers the insights needed to understand what is driving them over time. By understanding how your customers behave and products are used, Interana provides the insights to fuel new opportunities to acquire customers, deepen engagement, and maximize retention. Truly self-service end-to-end, questions about conversion, usage metrics, root cause analysis and more are answered in seconds with behavior-based tools like cohorts, funnels, and sessions. The visual and interactive interface makes asking questions across trillions of events fast, enabling effortless ad hoc answers to the dozens of important questions people have on a daily basis.

Interana CEO and Co-Founder Ann Johnson will speak at the conference on "Talking to your digital customers."

Ann Johnson will discuss how user events user events define how customers use and engage with products. She will explain how companies can track that data to help improve their offering, whether it's a dating or productivity tools.

Data "Driven" is Really Data "Accessible"
Ann Johnson, CEO and co-founder, Interana
Track: Talking to your Digital Customers
When: Tuesday, September 29th at 11:00 a.m ET
Where: Strata + Hadoop World 2015; New York, New York
Room: 1 E6/E7
Additional Details:

About Strata Conference + Hadoop World
Strata + Hadoop World is where cutting-edge science and new business fundamentals intersect-- and merge. It's a deep-immersion event where data scientists, analysts, and executives get up to speed on emerging techniques and technologies by dissecting case studies, developing new skills through in-depth tutorials, sharing emerging best practices in data science, and imagining the future. Strata + Hadoop World 2015 is located in New York, New York.

About Interana
Interana is the full-stack self-service analytics solution for event data that answers critical business questions on how customers behave and products are used. Interana makes understanding behavior -- or the patterns of events people, products, or machines make over time -- straightforward, providing fast answers to critical business questions on conversion, growth, retention, engagement, and more. Interana is smart enough for the data team, but simple enough for everyone to use, allowing people to explore massive, rich data sets to power their business analytics. Based in Redwood City, CA, Interana is founded by top technology experts from Facebook, Intel, LinkedIn, Google, Apple, Netflix, Oracle, Symantec and VMware, and is backed by venture capital firms Battery Ventures, Data Collective, Fuel Capital, Index Ventures, SV Angel, and YCombinator. To find out more about Interana, visit and follow us on Twitter at @InteranaCorp.

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