January 20, 2010 10:00 ET

interCLICK Becomes First to Implement DoubleVerify's 'BrandShield' Real-time Prevention Technology

Deeper Technology Integration Between interCLICK and DoubleVerify Guarantees Agencies Brand-Safe Contextual Environments

NEW YORK, NY--(Marketwire - January 20, 2010) - interCLICK, Inc. (NASDAQ: ICLK), the leader in data and inventory transparency, today announced that it has become the first partner to implement DoubleVerify's BrandShield technology. First released on January 15, BrandShield is DoubleVerify's new preventative ad solution that builds on DoubleVerify's existing ad verification and remediation services, which currently verifies more than 20 billion monthly impressions for major Fortune 500 customers.

The first ad network to integrate with BrandShield, interCLICK is extending its commitment to help agencies reach targeted audiences exclusively in brand-friendly environments. BrandShield protects advertisers by scanning and analyzing web page content before an ad is ever served, eliminating advertiser exposure to the threat of inappropriate or misaligned content. interCLICK will be making BrandShield available on select campaigns on its network.

"interCLICK has a long track record of delivering cutting-edge technology solutions to our clients," said Michael Katz, president, interCLICK. "Our implementation of DoubleVerify's BrandShield, on top of our partnerships with best-of-breed data providers, underscores interCLICK's ongoing commitment to delivering the best audiences exclusively in brand-safe environments."

"Built on top of our existing infrastructure, BrandShield is the first ad blocking technology that truly delivers on the promise of real-time inappropriate content prevention," said Oren Netzer, co-founder and CEO of DoubleVerify. "interCLICK's implementation of BrandShield reinforces the company's continued leadership in helping to make online advertising safer."

About DoubleVerify

DoubleVerify ( is the market leader in online advertising verification. DoubleVerify provides agencies, marketers, publishers and ad networks with the first fully automated, fully authenticated, third-party verification solution for internet advertising transactions. Implementation benefits include increased advertising accountability by detecting and preventing waste or misuse of advertising budgets. As a result, advertisers and their agencies can take proactive measures and maintain brand reputation, while increasing accountability. DoubleVerify monitors billions of advertising transactions per month for major Fortune 500 marketers. DoubleVerify is headquartered in New York City, with engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include Blumberg Capital, First Round Capital and Genacast Ventures.

About interCLICK

interCLICK, Inc. (NASDAQ: ICLK) provides a transparent platform enabling digital advertisers and agencies to maximize ROI at unprecedented scale. The company's platform applies traditional supply chain methodologies leveraging premium publisher inventory and third party data sources to maximize the effectiveness along the online advertising value chain. For more information about the interCLICK Network, visit

Safe Harbor

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Statements including words such as "seek," "intend," "believe," "plan," "estimate," "expect," "anticipate" and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include the impact of intense competition, the continuation or worsening of current economic conditions and the condition of the domestic and global credit and capital markets. Further information on interCLICK's risk factors is contained in its filings with the Securities and Exchange Commission, including the Form 10-KSB filed on April 15, 2008. interCLICK does not undertake any duty nor does it intend to update the results of these forward-looking statements.

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