SOURCE: interCLICK

October 05, 2009 08:30 ET

interCLICK Is the First Network to Join Bizo's Premier Data Reseller Program

Exclusive Partnership Provides B2B Advertisers With Best in Class Data and Inventory Solutions at Unprecedented Scale

NEW YORK, NY and SAN FRANCISCO, CA--(Marketwire - October 5, 2009) - interCLICK, Inc. (http://www.interclick.com) (OTCBB: ICLK), the leader in data and inventory transparency, and Bizo (www.bizo.com), the leading B2B audience targeting platform and network, today announced that interCLICK is the first ad network to join Bizo's Premier Data Reseller Program. This partnership, which is exclusive to interCLICK through 2009, fully certifies the company to utilize Bizo's extensive bizographic targeting data.

The partnership grants interCLICK's advertisers access to more robust targeting data as well as improved optimization, ensuring the most efficient results for B2B advertisers. The partnership also grants interCLICK access to newly launched capabilities ahead of the general market providing advertisers with the most cutting edge solutions.

"Transparency is extremely important when it comes to delivering targeted online campaigns. Both Bizo and interCLICK have incorporated a transparent approach to sophisticated data-driven ad targeting which empowers advertisers to make more informed advertising decisions," said Russell Glass, CEO of Bizo. "We're excited to launch our Premier Data Reseller Program with interCLICK because they share our values and have proven the ability to leverage our bizographic data to successfully reach business professionals across the web."

interCLICK's platform was purpose built to leverage best-of-breed data providers, including Bizo's bizographic data, to deliver the most efficient campaigns at the greatest scale for advertisers. Several major advertisers are already layering Bizo data on top of interCLICK's publisher inventory to efficiently reach a highly targeted audience of business professionals.

"Our ability to optimize best in class data across third-party providers has allowed us to remain focused on our core competency and deliver highly efficient and effective campaigns for advertisers," said Michael Katz, president of interCLICK. "We recognize Bizo as the best B2B data provider and we are pleased to be the first member of their premier reseller program. Their desire for a transparent and accountable process matches interCLICK's vision and promise to customers."

To learn more about Bizo's Premier Data Reseller Program, visit Bizo's blog: http://blog.bizo.com/.

About Bizo

Bizo, Inc. is the world's first targeted B2B audience targeting platform and advertising network, and currently reaches over 45 million targeted business people across thousands of sites on the web. Bizo has created a new approach to online B2B marketing with precise ad targeting that's based on a prospect's bizographics -- industry, functional area, seniority, size of company, education, gender, location and more. This unique understanding of a person's bizographics allows Bizo to anonymously deliver powerful ad targeting based on these attributes and behaviors. Bizo is privately held and based in San Francisco, CA. Learn more about Bizo at http://www.bizo.com.

About interCLICK

interCLICK, Inc. (OTCBB: ICLK) operates the interCLICK Network, a behavioral targeting platform offering complete data and inventory transparency, allowing advertisers to identify and track their desired audience on an unprecedented level. interCLICK offers optimal user targeting technologies across a large network of name brand publishers to ensure the right message is delivered to a precise audience in a brand friendly environment. For more information about the interCLICK Network, visit http://www.interclick.com.

Safe Harbor

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Statements including words such as "seek," "intend," "believe," "plan," "estimate," "expect," "anticipate" and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include the impact of intense competition, the continuation or worsening of current economic conditions and the condition of the domestic and global credit and capital markets. Further information on interCLICK's risk factors is contained in its filings with the Securities and Exchange Commission, including the Form 10-KSB filed on April 15, 2008. interCLICK does not undertake any duty nor does it intend to update the results of these forward-looking statements.

Contact Information

  • Contact
    interCLICK
    Anthony Loredo
    Horn Group, Inc.
    Email Contact
    (646) 202-9770

    Bizo
    Christina Williams
    Page One PR
    Email Contact
    (503) 539-3619