August 17, 2009 10:28 ET

interCLICK Joins BlueKai's Premier Partnership Program

Partnership Will Provide Advertisers Completely Transparent, Data-Driven Campaigns Offering Proven Better Returns

NEW YORK, NY--(Marketwire - August 17, 2009) - interCLICK, Inc. (OTCBB: ICLK), the leading ad network in data and inventory transparency, today joined the BlueKai Premier Partner Program. BlueKai is the online industry's first intent-focused data exchange and online marketing's largest source of user intent data. interCLICK's technology platform was specifically designed to leverage 3rd party data to consistently deliver top results for advertisers.

As a participant in the program, interCLICK will be a preferred partner for integrating and leveraging BlueKai data for top notch campaign optimization. Marketers working with program members will be able to tap experts who have long and extensive experience working with BlueKai data and who have deeper product integration with the company.

"We are pleased to have interCLICK participate in our Premier Partner Program," said Omar Tawakol, CEO from BlueKai. "We share a similar belief that data and transparency are valuable tools in helping advertisers design campaigns and provide the highest possible return."

interCLICK was one of the first networks to use the BlueKai Exchange and the companies have previously collaborated on an in-market auto campaign where data from BlueKai enabled interCLICK to increase the scale and targeting precision of a major auto manufacturer's online campaign. The campaign identified an audience of auto prospects who displayed intent to purchase a specific type of car from its client's and competitors' brands. In less than a month, it generated an in-market auto audience of 3.1 million unique users. BlueKai and interCLICK delivered a two-to-three times greater return than ordinarily achieved with traditional targeting techniques.

"BlueKai makes our data supply chain much more efficient. This enables us to run more scalable campaigns and optimize toward advertiser goals more quickly than before," Michael Katz, president of interCLICK. "We have a track-record of success partnering with BlueKai and are excited to be able to deepen our relationship with them."

About BlueKai

BlueKai ( created the first online data exchange designed with consumer transparency and control in mind. By aggregating valuable shopping and research activities across the Internet, BlueKai is building the world's largest database of true intenders. Unlike ad networks, BlueKai does not sell ads or impressions; it simply provides data on-demand for marketers, ad networks or publishers to boost the quality and scale of ad targeting initiatives. Data providers earn revenue in a privacy friendly way. The BlueKai Registry enables consumers to see what marketers know about them, edit their online preferences and gain rewards in charitable donations. The privately-held company is based in Bellevue, WA and is a recipient of the AlwaysOn 2009 OnMedia 100 award as a Technology Innovator in Advertising.

About interCLICK

interCLICK, Inc. (OTCBB: ICLK) operates the interCLICK Network, a behavioral targeting platform offering complete data and inventory transparency, allowing advertisers to identify and track their desired audience on an unprecedented level. interCLICK offers optimal user targeting technologies across a large network of name brand publishers to ensure the right message is delivered to a precise audience in a brand friendly environment. For more information about the interCLICK Network, visit

Safe Harbor

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Statements including words such as "seek," "intend," "believe," "plan," "estimate," "expect," "anticipate" and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include the impact of intense competition, the continuation or worsening of current economic conditions and the condition of the domestic and global credit and capital markets. Further information on interCLICK's risk factors is contained in its filings with the Securities and Exchange Commission, including the Form 10-KSB filed on April 15, 2008. interCLICK does not undertake any duty nor does it intend to update the results of these forward-looking statements.