SOURCE: InterCore Inc

Intercore Inc

February 23, 2015 08:20 ET

InterCore's Driver Alertness Detection System (DADS™) and the Insurance Industry

DELRAY BEACH, FL--(Marketwired - Feb 23, 2015) - InterCore, Inc. (OTCQB: ICOR) continues to see great potential value for its DADS (Driver Alertness Detection System) in assisting insurance companies to limit losses due to accidents in the transport industry. In a demonstration program for a major insurance company, more than 5,700 vehicles have had DADS installed in them, most of which have been operating with DADS since mid-2013. In addition to saving lives, every accident that is prevented by the use of DADS could save an insurance company millions of dollars in claims.

The DADS™ service, in development for more than a decade, utilizes biometric monitoring of 524 points of the driver's eyes, face, and head to evaluate when the alertness of the driver is diminishing. It then alerts the driver and selected third parties (such as trucking dispatch centers or, in private applications, friends or parents) of the impending loss of alertness. The alert provide drivers and dispatchers with predictive alerts up to 2 hours before the potential onset of sleep, sufficiently in advance to allow appropriate action to be taken before the driver becomes a hazard on the road. This is in contrast to the performance of virtually all other available alertness detection systems, which are merely reactive -- advising a driver that his/her skills are already impaired or that they have already experienced momentary episodes of sleep, but offering little or no ability for timely preventive actions to be taken.

In ICOR's view, the potential value of DADS to insurers is almost self-evident. Better than anyone else, insurance companies understand the monetary exposure that can result for accidents resulting from inattentive or drowsy driving -- exposure that can easily amount to millions of dollars as the result of accidents involving loss of life and/or substantial property damage. Thus, the cost/benefit calculation related to the deployment of DADS in vehicles covered by any insurance company is clear.

About InterCore, Inc.
InterCore, Inc. (OTCQB: ICOR) is a public company focused on the commercialization and deployment of the DADS™ service and related products through its subsidiary, InterCore Research Canada, Inc. Designed around proprietary alertness detection technologies, DADS™ helps alert operators to their work activity capability based on real-time monitoring of their state of alertness. www.intercoreinc.com.

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