SOURCE: Boreal Water Collection, Inc.

December 21, 2010 08:30 ET

Interest Brews in Boreal Water Collection: Boreal Has Entered Into Formal Talks

Boreal Continues to Quench the New York and Tri-States Area "Thirst" for Award Winning Pristine Water Through "Leisure Time Spring Water" and All the Renowned Private Labelled Water Brands That It Bottles

KIAMESHA LAKE, NY--(Marketwire - December 21, 2010) - Boreal Water Collection, Inc. (PINKSHEETS: BRWC) announced today that is has entered into formal talks with a potential suitor. This company has been avidly following Boreal Water's progression in the past year, particularly regarding Boreal's mandate and subsequent actions to become a national water Bottler and Distributer.

Having purchased the assets of well-known Leisure Time Spring Water in the Catskills Mountains of New York, Boreal is well positioned to service the New York and Tri-States area "thirst" for award winning pristine water. For that matter, even the whole Eastern seaboard area. Boreal offers many appealing private label formats in distinctive containers for such illustrious brands like Balance Water, Function Water, Give Water, Wa-taah Water, Native Water, NY2O, Fred Water, Athlade Water, SEI Water, Stewart Water, Big Chill Water for CVS Pharmacies, XpresSPA Water, Prêt a Manger Sparkling and Natural Water, Crystal Lake Water for Rite Aid Pharmacies and NYCH20.

BRWC provides fully integrated marketing and promotional opportunities to suppliers and customers in many different states, as it continues to forge and develop business alliances and sales opportunities.

The Board of Directors will continue the discussions and further explore the options and alternatives, all the while validating the interests of Boreal Water and its shareholders.

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For more information on Boreal Water Collection, please contact us at 917-463-3389 
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About us: Boreal Water Collection is a personalized bottled water corporation, specialized in providing premium custom bottled water for your company and customers. Whether it is for publicity, promotion, marketing, internal use or a specific event, Boreal offers fully integrated turnkey service, with prize-winning Boreal private label water, made-to-order labelling, and distinctive water containers. Unlike other competitors, Boreal also has exclusive access to two pristine and abundant springs, one an award winning source deep in the untouched wilds of Canada and the other in the prestigious Catskill Mountains in New York. With exclusive unlimited exploitation rights, Boreal has a confirmed volume in excess of thousands of millions of gallons.

Forward-Looking Statements: Please be advised that statements made herein, other than historical data, constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, potential volatility in the company's stock price, increased competition, customer acceptance of new products and services offered by the company, and uncertainty of future revenue and profitability and fluctuations in its quarterly operating results. Please also be advised that the company's stock is not currently registered with the Securities and Exchange Commission.

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