January 26, 2011 03:30 ET

Intermedia Launches EMEA Private Label Reseller Program

World's Largest Hosted Exchange Provider Offering Regional Support for EMEA Partners

LONDON, UNITED KINGDOM--(Marketwire - Jan. 26, 2011) - Intermedia, the global leader in business communications solutions and hosted Exchange, announced the launch of its private label reseller program to the EMEA market. The program is managed directly from Intermedia's London office, ensuring partners receive regional support and service. Intermedia is already the distributor of choice for hosted Exchange, with over 6,000 private label and affiliate partners worldwide. In 2010, sales through Intermedia's partner programs have grown almost 50% percent from the previous year.

Unlike partner programs where the partner services the customer but does not "own" the relationship, Intermedia's program enables partners to sell hosted Exchange 2010 and other Intermedia services under their own brand. Private label partners enjoy full ownership of the customer, from selling the solution and setting prices, through to managing billing and delivering front-line support. Intermedia handles the service delivery and infrastructure, providing a proprietary partner portal, service control panel and sales tools that partners can customise according to their own brand. 

"Owning the customer means our partners can create their own prices and packages around hosted Exchange, mobility support, and other communications services," says Bob Leibholz, SVP, business development and sales, Intermedia. "Our top partners typically combine hosted Exchange sales with their own services, such as desktop support or bandwidth. It's about giving our partners the tools they need to boost revenue and create loyal customer relationships." 

Registering for Intermedia's program online is simple and free, with no annual agreements. Intermedia's UK-based partner team is on hand to answer any questions and queries.

Leibholz adds: "We are delighted to extend the program into the EMEA region with a tailored service for local partners, managed by people that understand their business needs and markets. Intermedia offers partners wholesale rates for our services, allowing for generous margins. We are confident that our private label program can be a serious revenue generator for a range of technology providers, such as MSPs and VARs."

Intermedia has already built successful partnerships with many leading MSPs and VARs, in addition to IT multinationals Dell and Ingram Micro, the world's largest technology distributor. In November 2010, Intermedia was awarded the Ingram Micro Services Award of Excellence for 2010, in recognition of the success of the partnership.

Key benefits of Intermedia's Private Label Program include:

  • Full customer ownership – Partners manage all aspects of the customer relationship, including billing and support.
  • Control of pricing and margins – With highly competitive wholesale rates offered, partners are free to determine their own pricing, with opportunities for additional services and consulting fees.
  • Proprietary partner portal – Enables partners to easily manage and provision accounts, and access relevant marketing and technical documentation.
  • The latest business communications products – Intermedia continue to lead the way in hosted Exchange, being the first global provider of hosted Exchange 2010. Partners can share in the benefits of Intermedia's technical experience.

Intermedia offers and integrates a full ecosystem of communications services, including Microsoft Office Communications Server, Outlook 2010, SharePoint, Exchange 2010, the company's own proprietary technologies, and full support for wireless mobility including BlackBerry, Android and iPhone. In addition to the private label reseller program, Intermedia also offers an affiliate program for partners that do not wish to brand Intermedia solutions but simply earn commission for each sale. 


Intermedia is the premier provider of communications services, including hosted Microsoft Exchange, to small- and mid-sized businesses. For an affordable monthly fee, customers get business email, VoIP telephony, smartphones, instant messaging, fax and other communications delivered as a service with 24x7 support. Intermedia also empowers thousands of smaller VARs and MSPs – as well as select Fortune 500 companies – to sell communications services under their own brand. Founded in 1995, Intermedia was the first company to offer cloud-based business-class email and now has nearly 300,000 premium hosted Exchange mailboxes under management – more than any other provider. For more information, visit

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