SOURCE: MarketLive

July 14, 2008 06:00 ET

Intermix® Upgrades to MarketLive® v5.5 eCommerce Suite to Deliver on Its Brand Promise and Engage High-End Fashion Customers

MarketLive Allows Intermix to Focus on Its Key Competencies -- Marketing and Merchandising a Mix of Established and Up-and-Coming Designer Fashions at Targeted Price Points

FOSTER CITY, CA and NEW YORK, NY--(Marketwire - July 14, 2008) - MarketLive, Inc. (, the leading global eCommerce software and service provider for retailers, today announced Intermix, a multi-brand specialty retailer with 24 stores in the hottest markets across the U.S. and an online store at (, has upgraded to MarketLive v5.5. The new version allows Intermix to more easily deliver on its brand promise of offering a mix of established and up-and-coming designer fashions at targeted price points.

"The online channel is critical to our success as a high-end retailer," said Don McNichol, eCommerce Director for Intermix. "Not only does it provide an additional revenue stream for the company, it allows us to be a respected fashion authority by continuously profiling and showcasing the hottest designers and trends. MarketLive is integral to our success because the company's eCommerce suite provides a platform for our online business and allows us to focus on what we do best -- marketing and merchandising to our customers."

Intermix has been a longstanding MarketLive customer. The retailer selected MarketLive as its eCommerce software partner for three main reasons: 1) MarketLive's hosted platform means Intermix doesn't need to hire and maintain an in-house IT team, 2) Intermix benefits from the best practices gleaned from MarketLive's extensive eCommerce experience, and 3) MarketLive understands Intermix's business and provides tailored service and support that makes a real difference.

For Intermix, upgrading to MarketLive v5.5 was an easy decision. The new multi-site administration capability makes it easy to manage multiple sites with a single administration tool. Intermix expects to achieve greater efficiencies in the overall management and merchandising of the site through MarketLive's seamless integration with corporate and legacy point-of-sale (POS) systems. The modular architecture allows Intermix to add new features and functionality to the site as their business demands.

"These new features make it easier for my staff to focus on marketing and merchandising, rather than building and administering our site," added McNichol. "We now have more time to help our customers stay on top of the latest trends while we showcase the latest fashions and accessories from the more than 400 designers in our portfolio."

"Many of our customers are upgrading to MarketLive v5.5 because it offers compelling functionality and simplifies the administration of their online business," said Terry Austin, CEO MarketLive. "The innovation and best-practices built into MarketLive 5.5 help retailers grow their brands by more effectively reaching and pleasing their shoppers. We are proud to count Intermix in our community of retailers and look forward to watching them achieve their business goals with MarketLive."

About MarketLive

Since 1995, MarketLive, Inc. ( has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Boston Proper, Bon-Ton Stores, Stride Rite, Vanity Shops, Gaiam, Wakeside and TruSnow.

About Intermix

Founded in 1993 by Khajak Keledjian and his brother, Intermix has grown to become a leading retailer and fashion authority. Intermix provides its clientele with fashions and accessories from a mix of the hottest established and up-and-coming designers. Intermix showcases its offerings in more than 24 stores across the U.S. as well as online at

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