SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

May 27, 2011 14:53 ET

Internal Communications Social Media: Top Pros Outline Best Practices for Increasing Engagement, Loyalty and Productivity

Bulldog Reporter's PR University Presents a New Master Class Webinar

OAKLAND, CA--(Marketwire - May 27, 2011) - PR and marketing communications professionals interested in learning how to harness the power of social media within their corporate structure to improve morale, cohesion and message consistency among employees and discover the best ways social media can be used to announce new products and policies, as well as quash dangerous rumors and explosive corporate crises should attend: Internal Communications Social Media: Top Pros Outline Best Practices for Increasing Engagement, Loyalty and Productivity.

In just 90 information-packed minutes, PR and marketing communications professionals will discover how to create an internal social media strategy, as well as how to use social media tools to create a more informed, engaged, loyal and productive workforce.

What's more, attendees will review case studies and learn the best practices of successful internal communications programs using these channels today -- plus discover techniques for measuring the value of your internal communications initiatives that use these engaging tools. PR and marketing communications professionals that have been thinking about incorporating or expanding social media into their internal operations -- whether you're in PR, IR, HR, IT or even Legal -- then this is one call PR and marketing communications professionals can't afford to miss.

This exclusive PR University Master Class webinar titled: Internal Communications Social Media: Top Pros Outline Best Practices for Increasing Engagement, Loyalty and Productivity takes place on Thursday, June 2, at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT).

Trainers:

Blair Klein, Executive Director, Emerging Communications, AT&T Inc.
Sharon McIntosh, Senior Director, Internal Communications, PepsiCo
Miles Appel, Executive Director, KP Internal Web Capabilities, Kaiser Permanente
Tamara Snyder, Vice President, Edelman Change and Employee Engagement

What PR Pros Will Learn:

  • Strategic Planning: Key questions every communications team must ask -- and answer -- before they launch an employee social network, internal blog or other effort

  • Today's Internal Social Media Toolbox: Tips for setting up social networks and using Facebook, LinkedIn, YouTube, Twitter and other applications for internal communications

  • Rules of Engagement: How to post frequent status updates, Tweets or other social media communiqués to staff and business partners -- plus proven ways to encourage and measure employee engagement in their social media program

  • Essential Resources: The talent, technologies and time they must have on hand to ensure success

  • New ideas to supercharge existing internal communications vehicles like Intranets and company videos

  • Web 2.0 Pitfalls: Security and privacy issues to be aware of... plus words of warning from experienced industry veterans

  • How to integrate each of these channels with each other -- and with their organization's other PR efforts

  • Web 2.0 measurement and Metrics: How to measure the value of their social media-friendly employee communications program and prove it to management

  • How to use social media to quell dangerous rumors, gossip and crises in the making

For more details go to the conference home page or download the PDF brochure.

Attendance at this Bulldog Reporter's PR University Master Class webinar costs just $299 per log-in site. Participants in the 90-minute Master Class webinar will be able to pose specific questions for the trainer at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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