SOURCE: ANDY Awards

ANDY Awards, Advertising, Creative

January 27, 2010 12:21 ET

The International ANDY Awards Partners With Brad Pitt's Make It Right Foundation to Support New Orleans Rebuilding Efforts

Artist Auction Event at ANDYs Judging Week in New Orleans Will Be Sponsored by Microsoft Bing and Benefit Restoration of Lower 9th Ward Destroyed by Hurricane Katrina

NEW YORK, NY--(Marketwire - January 27, 2010) - The 2010 International ANDY Awards, led by Co-Chairs Ty Montague, Co-President and Chief Creative Officer of JWT North America, and Michael Lebowitz, Founder and CEO of digital agency Big Spaceship, has announced a partnership with the Make It Right Foundation for a unique art auction event to support their continued rebuilding efforts in the wake of Hurricane Katrina.

The auction event will be sponsored by Microsoft Bing and will take place during ANDYs judging week in New Orleans, Feb. 22-26. Works donated by premier artists and photographers represented by Bernstein & Andriulli, as well as several prominent local artists, will be up for bid. All proceeds from the auction will benefit Make It Right's ongoing restoration of the Lower 9th Ward.

Gina Grillo, Executive Director of the ADVERTISING Club of New York and of The International ANDY Awards, said the partnership with the Make It Right Foundation was a natural choice.

"Given New Orleans' vibrant culture and connection to the arts, and the ANDYs' first-of-its-kind jury of crowd-sourced worldwide creative leaders, this partnership is a great opportunity to reinforce the important role creativity can play in the rebirth of this resilient city," said Grillo.

Make It Right's Executive Director, Tom Darden, said: "Make It Right is pleased to welcome the ANDYs to New Orleans and grateful for their support as we help to rebuild green, safe homes for families in the Lower 9th Ward."

Eric Hadley, General Manager of Bing Marketing, said: "With the ANDYs' decision to crowd-source the jury, the bar for how award shows are managed, produced and ultimately decided has forever been raised. And Bing, the first-ever decision engine from Microsoft, is especially proud to be a part of this year's event."

Art world stars who've signed on to donate works for the auction include 2010 ANDYs juror and creator of the Obama Hope poster, Shepard Fairey, and Sir Peter Blake, "Godfather of Pop Art in the U.K."

Louisa St. Pierre, Partner and Director of Illustration and Interactive at Bernstein & Andriulli, and Managing Editor of Spread ArtCulture magazine, said: "Bernstein & Andriulli and its artists are honored to be involved with Make It Right and the ANDY Awards, to continue the support for the New Orleans renaissance, highlighting the ongoing need."

About The International ANDY Awards

The ADVERTISING Club is the premier organization for all communications professionals in New York. The Club, founded in 1896, offers its members a forum to exchange ideas, make connections and honor excellence. The Club's Foundation provides students numerous educational outreach programs that give back to build a stronger and more diverse advertising and marketing community. The Club is the facilitating sponsor of The International ANDY Awards, which is dedicated to raising the standards of craftsmanship, encouraging creativity and recognizing the contributions of individuals and agencies to advertising excellence worldwide. Founded in 1964 as a print only competition, the ANDYs has evolved into a prestigious show that is renowned for honoring the best in advertising of the year, in all media categories.

About Microsoft Bing

Bing is designed to help people overcome search overload and make faster, more informed decisions when searching online. No longer satisfied with the status quo of search, Microsoft designed Bing as a Decision Engine to provide people with intelligent search tools to help them simplify tasks and make more informed decisions, from simple decisions such as choosing the fastest route to get home to more complex ones such as researching a product purchase or planning a trip. Bing is available at http://bing.com./

About Make It Right

Make It Right, founded by actor Brad Pitt in 2007, is helping to rebuild homes in New Orleans' Lower 9th Ward, a neighborhood devastated by Hurricane Katrina. Make It Right is committed to building green, storm resistant and affordable homes for at least 150 families. According to the U.S. Green Building Council, Make It Right's work in the Lower 9th Ward is the "largest, greenest neighborhood of single family homes" in the country.

About Bernstein & Andriulli

Bernstein & Andriulli is a premier creative management agency and media consultancy representing international photographers, illustrators, designers, stylists, hair and makeup artists, interactive and video artists and producers. Many are cultural icons, like Sir Peter Blake, the Godfather of Pop Art, and Shepard Fairey's Studio Number One, as well as burgeoning hot new talent like ilovedust and Tronic Studio. From augmented reality to mobile applications, Bernstein & Andriulli navigates the latest technology and media, creating and implementing bespoke integrated marketing solutions for companies large and small. Bernstein & Andriulli is the only management agency to work across photography, illustration, design, film, sound, digital and live events, seeing the bigger picture by combining an understanding of the challenges brands face today, utilizing a collective of strategically insightful creative thinkers famous for pushing ideas to extremes and unlocking imaginations. Please also visit Bernstein & Andriulli's Spread ArtCulture magazine at http://www.spreadartculture.com.

LINKS

ElectTheJury.com: http://electthejury.com/

Twitter Feed: http://twitter.com/electthejury

Facebook Page: http://www.facebook.com/pages/The-International-ANDY-Awards/173551691137?ref=mf

The 2010 International ANDY Awards: http://www.andyawards.com/

Contact Information

  • Contacts
    JWT Contact
    Erin Johnson
    212-210-7243
    Email Contact

    The ADVERTISING Club Contact
    International ANDY Awards
    Gayle Taryn
    Communications Director
    212-533-8080 ext. 211
    Email Contact

    Make It Right Contact
    Taylor Royle
    202-258-3508
    Email Contact

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