April 08, 2013 14:35 ET

International Association of Business Communicators to present its first workshop in Victoria, on Vancouver Island

"Creating a Social Media Strategy to Fit Your Company's Needs"

Learn from an expert on how to make social media work on limited resources, then, meet & mingle

VICTORIA, BRITISH COLUMBIA--(Marketwired - April 8, 2013) -

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20130408-Karin_Basaraba.jpeg

What is the best way to engage with your customers, manage your reputation and provide quality customer service in a strategic and sustainable way? Is social media the answer? How can you get your organization's social media presence started without breaking your budget?

If you are a communications professional at any level, or a member of the business community at large who is interested in implementing a social media strategy for your organization, then the International Association of Business Communicators (IABC) BC Chapter (IABC/BC) has an event/workshop for you. Join internationally-awarded communicator Karin Basaraba of PR Associates, and current president of the BC Chapter of IABC, who will visit Victoria to share her renowned expertise.

In this half-day workshop, learn how one organization started its social media program using only one employee - proving it doesn't take much to get started using social media. Learn how your organization can manage an effective social media strategy regardless of team size and budget.

EVENT DETAILS: Format: Workshop: "Creating a Social Media Strategy to Fit Your Company's Needs"

Date: Thursday April 11, 2013

Time: 1:00 pm to 4:30 pm

Location: The Union Club of British Columbia, 805 Gordon Street, Victoria

Click here to register for this workshop and connect at the FREE Meet & Mingle afterward.

See below for more information on:

  • The workshop: "Creating a Social Media Strategy to Fit Your Company's Needs"
  • Karin Basaraba: bio
  • FREE Meet & Mingle event to follow workshop: 5-7pm (same venue)

More info: The workshop: "Creating a Social Media Strategy to Fit Your Company's Needs":

From this session, learn practical tactics on how to:

  • Determine what social media channels are appropriate for your organization
  • How to get started on a social media strategy that fits into your corporate strategy
  • Respect the privacy of your audience while providing effective customer service

More about Karin Basaraba: and Karin Basaraba speaking on IABC/BC: Twitter @K_Bas

Basaraba has been a member of IABC BC Chapter (IABC/BC) since 2005 and a volunteer on the executive board for the past six years. She has won eight IABC awards, including a Gold Quill Award of Excellence for her work on developing the ICBC Twitter account. Her approach transformed ICBC's social media landscape, starting with a team of one.

"IABC/BC has made my career. It has taught me the value of strategic communications, challenged me to be my best, and created my amazing network. I've made friends for life and have an invaluable network to lean on."

"IABC is a great way to learn and stay connected with other communicators," says Basaraba. "We hope that this event will re-engage our Vancouver Island members, so we will be able to hold more events there in the future."

Over 60 of IABC/BC's 600 plus members hail from Vancouver Island. "IABC relies heavily on our members to volunteer and we hope that Vancouver Island members will be inspired to volunteer for us!"

More about the FREE Meet & Mingle event: following workshop:
** same venue, directly following workshop, from 5-7pm

After the Social Media workshop, IABC/BC invites all levels of professional communicators to a FREE Meet & Mingle event. You will have an opportunity to meet members of the IABC/BC board of directors and mingle with other communication professionals.

The Workshop and Meet & Mingle events are a taste of what to expect from the upcoming IABC's Western Regional Conference to be held October 20 to 22, 2013 in Victoria, B.C.

"The regional conference is a great opportunity for people to learn and network. Because it's targeted mostly to those in Western Canada, it gives you a perspective from those who work in a similar environment to yourself. We always bring in top-notch speakers, and it's also a lot of fun!" says Basaraba.

About IABC and IABC/BC:

The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. The BC Chapter of IABC is one of 105 chapters worldwide and is the third largest chapter in the world. With more than 600 members from British Columbia's business communication professions, the chapter has an international reputation for progressive, professional communication.

IABC/BC: http://www.iabc.bc.ca/
Facebook: www.facebook.com/iabcbc
Twitter: @IABCBC

Contact Information