SOURCE: Sitecore


September 06, 2011 01:00 ET

International Automotive Training Company Centralizes Web and Marketing Initiatives With Sitecore

Innovam Uses Sitecore's Digital Platform to Offer Consistent Personalized Web Content

SAN FRANCISCO, CA--(Marketwire - Sep 6, 2011) - Sitecore today announced that Innovam, a multi-national automotive training company, has implemented the company's Web and online marketing solutions to provide consistency across several websites and personalize Web content and marketing campaigns for various target audiences.

"Sitecore gives us the ability to talk to every type of site visitor without having to create several websites and with a single platform," said Rozalinde Kriens, Communication Advisor Internet, Innovam. "Sitecore's Online Marketing Suite and Email Campaign Manager help us serve personalized messages to customers and prospects and to further engage and strengthen our relationships, leading to increased customer acquisition and loyalty."

Innovam had multiple Web properties of its own and partner websites that often required the assistance of outsourced IT consultants. With Sitecore's Web platform, Innovam is now able to centralize all Web properties. In addition, working with Sitecore partner, Basket Builders, Sitecore's Online Marketing Suite was implemented to integrate all online marketing campaigns directly with the website. Basket Builders customized the key functionalities that Innovam needed to develop marketing campaign action sites and further build the Innovam online brand.

Innovam can now track and better understand its customers and website visitors and more effectively measure its online marketing campaigns. Furthermore, the marketing team no longer relies on outside Web consultants to build modules for managing online campaigns.

Learn more about Sitecore's Web CMS and Online Marketing Solutions.

About Sitecore
Sitecore redefines how organizations engage with their customers online, powering experiences that can sense and adapt to a customer's needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimization, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore's software makes it easy for businesses to identify, serve, engage and convert new customers online.

Sitecore's broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and online business strategy. Its powerful development platform, integrated marketing automation tools and intuitive editing workspace enables successful websites of all types.

Thousands of public and private organizations have created and now manage more than 30,000 dynamic websites with Sitecore including ATP World Tour, Austrian Airlines, CA Technologies, Ergo Insurance Group, Heineken, ISS, Lloyd's of London, Microsoft, National Suisse, Nivea, Thomas Cook and Visa Europe.

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